Struggle less and accomplish more for the planet and society. You can be happier, have more energy, and build relationships you never thought possible. You can tackle larger and larger problems where you feel called to contribute. And you can build larger and larger coalitions in your community to enact social and environmental change.

Adam Hammes weaves together deeply personal stories from over 15 years of advocacy as a sustainability consultant, corporate manager of sustainability, business professor, non-profit founder, and environmental educator (with stories from other social and environmental advocates) to share an easy-to-understand framework for overcoming frustration and burnout while trying to make a difference in the world.

3 Stages of Advocacy - Learn how to identify and move through difficult emotions (Polar Bear, Killer Bee, and Sea Otter) toward higher and fuller levels of psychological effectiveness.
3 Stages of Influence - Learn how to identify where someone is currently (Contempt, Curiosity, or Commitment) and what specific approach will open them to your idea.
3 Priority Targets - Learn how to focus your efforts on specific types of groups, then individuals, that will build a quick coalition, generate momentum, and save you tons of time.

Can you envision a world where passion and caring are constantly being translated into powerful action?

Can you picture socially- and environmentally-conscious people around the world having high-impact conversations that produce amazing results in their communities?

That can be the world you live in.

For every paperback sold $1 each is donated to Net Impact and the Association for the Advancement of Sustainability in Higher Education (AASHE). Together we can help train the future leaders of tomorrow to solve the social and environmental problems of today.