Learn how to market your product today.
The way products and services are marketed is much different - even from just a generation ago. If you're as old as me, then you can still remember how dependent marketing was on traditional media such as radio and TV commercials, and print ads, especially in the Sunday papers. Back in the day, the quality and the reach of today's marketing activities are something that would've been considered as crazy or out of this world. So what has caused the big difference or big shift in today's marketing activities? It can all be summed up in two words: The Internet.
It has totally changed the whole world and, along with it, the way people do business and communicate with each other. And to quote the best-selling author Thomas Friedman, the world has indeed become flat because of the Internet. It is the Internet that distinguishes conventional or traditional marketing from modern marketing. And when it comes to this shift toward modern marketing activities and strategies, the explosion in the number of social media users and platforms may be considered the single biggest factor. And if you consider the rapid increase in the number of people that access the Internet through portable gadgets or devices, social media has become and continues to be, the king of modern-day online marketing.
To put things into perspective, ask yourself this question. Who among your friends and family members haven't heard of Facebook or Instagram yet? Chances are all of them are, to some degree, familiar with these social media platforms. That's why it's hard to imagine anybody who doesn't have a Facebook account.
In this audiobook, we'll talk about social media, the different social media platforms available, and how you can leverage them today so that you can get your products and services to the largest number of people on the Internet.