In this exhilarating book, we accompany Umberto Eco as he explores the intricacies of fictional form and method. Using examples ranging from fairy tales and Flaubert, Poe and Mickey Spillane, Eco draws us in by means of a novelist's techniques, making us his collaborators in the creation of his text and in the investigation of some of fiction's most basic mechanisms. These six lectures in Harvard's prestigious "Charles Eliot Norton Lectures" invite readers to reexamine how they read and how much is expected of them. Eco argues that any actual reader is an empirical reader with a specific personal reading context. As such, each individual reader is only part of the model reader, the author's composite imagined listener. But the individual author, always distinct from the narrator is also only part of the model author whose stylistic strategies help all readers infer what the characteristics of the model reader are and, in turn, what those of the model author are. The book is published by Harvard University Press.