Self Made, 2nd Edition
The definitive guide to business startup success
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This authoritative, focused and bestselling guide by two of the UK's brightest young entrepreneurs - The Apprentice runner-up, Bianca Miller-Cole and serial entrepreneur, Dr Byron Cole - is a comprehensive toolkit for anyone who wants to make a success of running their own business. Featuring interviews with well known entrepreneurs, entertainers and industry experts, the book covers every tier of the business development process, from start-up to exit, offering practical, implementable and global advice on the start up process.
This fully updated edition will decode the jargon that is prevalent in business circles today, providing straightforward advice on converting an innovative business concept into a commercially viable proposition. It will help you to avoid the costly common mistakes of many who have gone before you, and create a sustainable enterprise that will flourish. Fully updated and expanded to make it more timely, more international, more practical and more inspiring, it will be a vital tool for Entrepreneurs both inside and outside of the author's hugely motivated network.
