Shortlisted for the Business Book Awards 2022

An inspirational and practical approach to inclusive leadership and the universal benefits of creating a diverse team.

Michelle Moore is a powerful voice championing a unique brand of unapologetic, yet compassionate activism for positive change in race, gender and social bias found in business, sport, government and education. In Real Wins, she uses her own experience in sport and leadership, as well as interviews with world-class athletes and leaders, to challenge stereotypes and tired assumptions and show anyone who feels held back by the colour of their skin, the shape of their body or their social background, how to create their own winning formula and to succeed on their own terms. At the same time she presents a clear guide for leaders of all types of organisations about how to meaningfully address the systematic structures of oppression and outlines the real gains to had from fostering equity and equality.

Real Wins sets out easy-to-follow and proven strategies for dealing with eight key challenges that commonly face many minority groups. Packed with eye-opening examples and exploring issues of power, privilege and visibility, the audiobook charts the harsh realities of being 'different' and the impact of calling out injustice. While using examples of people from marginalized communities who became the outliers in their fields, the 'First of Difference', the audiobook will inspire, engage and encourage listeners to stand in their own truth. 

Michelle's experience as both an athlete and leader allows her to use the power of sport on the global stage as an inspiring catalyst for broader social change, with examples from Serena Williams, Caster Semanya, Katrina Johnson-Thompson, Jessica Ennis Hill and Dame Kelly Holmes.

Throughout the audiobook, Michelle offers a progressive brand of conscious leadership for a new age of sport and business, where human capital is seen and valued and where we are all teachers and students alike. Michelle presents useful ways to resist stereotypes, including imagined scenarios and conversations in the workplace, and concrete strategies for recruiting and managing diverse teams. Each chapter concludes with practical actions which have been tried and tested in her work with organisations such as UEFA, The NBA, Ernst & Young, Adidas and Cambridge University.

Accessible, engaging and challenging, Real Wins is a highly practical guide to the different types of activism you can use as part of your own self-leadership journey. With a raft of compelling stories and experiences, it will champion the power of difference and ultimately turn the concept of winning on its head.