Mine Your Language Titelbild

Mine Your Language

Influence, Engage, Predict

 Reinhören
Zeitlich begrenztes Angebot

3 Monate Audible Standard kostenlos testen

3 Monate Audible Standard kostenlos testen, danach 6,99 €/Monat. Monatlich kündbar.
Jetzt abonnieren
Das Angebot endet am 15. Juli 2026 23:59 Uhr. Dieses Angebot sichern!
Weitere Angebote

Mine Your Language

Von: Abhishek Borah
Gesprochen von: Rayan Madan
Jetzt abonnieren

3 Monate Audible Standard für 0,99 €/Monat, danach 6,99 €/Monat. Monatlich kündbar. Angebot gültig bis zum 15. Juli 2026 um 23:59 Uhr.

Für 22,09 € kaufen

Für 22,09 € kaufen

Today, firms have many language-based decisions to make-- from the brand name to the language of their annual reports to what they should or shouldn't say on social media. Moreover, consumers leave a goldmine of information via their words expressing their likes, dislikes, perceptions and attitudes. What the firm communicates and what consumers say have an impact on consumer attitudes, satisfaction, loyalty, and ultimately, on a firm's sales, market share and profits.In this book, Abhishek Borah meticulously and marvellously showcases the influence of language on business. Through examples ranging from Toyota to Tesla and Metallica to Mahatma Gandhi, you will read about how to improvise on social media, how changing the use of simple pronouns like ' we' and ' you' can affect a firm's bottom line, how to spot a fake review online and much more.So whether you are just inquisitive about the role of language in affecting consumer and company behaviour or a student wondering about the utility of language analysis in understanding them, Mine Your Language will teach you to use language to influence, engage and predict! Erfolg im Beruf Management & Leadership Persönliche Entwicklung Persönlicher Erfolg
adbl_web_anon_alc_button_suppression_t1
Noch keine Rezensionen vorhanden