Top Israeli startup leader shares invaluable insights on creating genuine, lasting success in business—and in life.

Where does the startup journey begin? Startups are the epitome of untapped potential–turning “unsolvable” needs into a whole new opportunity for growth. Companies aspire to learn from the startup rulebook. Yet, when it comes to our personal lives, we opt to avoid those “unsolvable” problems and stick with the familiar and safe options: Do as instructed, walk the line, don’t stick out. In short: Don’t live your life like a startup.

According to Yaniv Rivlin, who revolutionized the e-scooter and vehicle-sharing industries as BIRD’s founding GM, the startup journey begins with us–when we adopt a “startup state of mind.” From his modest upbringing in the Israeli countryside to graduating from Harvard, all the way to a starry-eyed IPO in New York, Rivlin’s inspiring life journey demonstrates the advantages of risk-taking, the power of resilience in the face of failure, a healthy dose of “Chutzpah,” and how even a simple choice like taking the initiative can be a life-changing experience.

With excerpts from Nuseir Yassin (Nas Daily), former Israeli MK Stav Shaffir, Olympic gymnast Neta Rivkin and other inspiring “startup” figures from all walks of life–Live Like a Startup dares you on the path of success by asking the hard questions and opening your mind to what is possible. Most of all, it encourages you to enjoy the ride.