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Inside the Tornado

Sprecher: Geoffrey A. Moore
Spieldauer: 3 Std. und 4 Min.
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Inhaltsangabe

Whether you're marketing innovative technological products or managing the people who do, this guide will help you maximize your company's success and profits. Geoffrey Moore's Crossing the Chasm explained the gap in the "Technology Adoption Life Cycle" products must cross before reaching the mainstream market. Inside the Tornado advises strategies for those beyond the chasm. Using real life examples, he explores marketing, strategic partnerships, competitive advantage, positioning, organizational leadership, and effective employee management.
©1995 Geoffrey A. Moore (P)1997 HarperCollins Publishers, Inc., All Rights Reserved. Harper Audio, a division of HarperCollins Publishers

Kritikerstimmen

"The Chasm is where many high-tech fortunes have been lost...the Tornado is where many have been made." (Steve Jobs)

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THE Bible for all entrepreneurs and managers

well described product driven story can also easily transferred into solution business.
continues perfectly crossing the chasm