How to Strategize Like a Lobbyist
Winning the Battle at the Negotiation Table
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Gesprochen von:
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Taylor Sokol
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Von:
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Scott Cardin
Über diesen Titel
Are you intrigued by the idea of influence? Ever wondered how some people can sway decisions in their favor? Want to learn how to persuade like a pro? Look no further. How to Strategize Like a Lobbyist by Scott Cardin unlocks the secrets behind one of the most misunderstood and powerful professions in America—lobbying.
Gain the upper hand in negotiations, learn the art of persuasion, and understand how to read a room. This book takes you on a detailed journey, sharing the very strategies used by successful lobbyists to achieve their goals. Whether you're a small business owner, an activist, a student, or simply someone wanting to make an impact, this book arms you with the tools you need.
You'll learn:
- How to build your case from the ground up
- The importance of timing and how to use it to your advantage
- The psychology behind decision-making
- Risk assessment and contingency planning
- How to navigate the tricky waters of public relations
Introduction: The Chessboard of Lobbying
Chapter 1: The Lay of the Land: Mapping the Political Landscape
Chapter 2: Know Your Opposition: A Study of Counter-strategies
Chapter 3: Power of Persuasion: Rhetorical Techniques for Lobbyists
Chapter 4: Message Craftsmanship: Tailoring the Narrative
Chapter 5: Stakeholder Analysis: From the Boardroom to the Ballot Box
Chapter 6: The Human Network: Relationship-building Tactics
Chapter 7: Social Media War Rooms: Digital Strategies for Modern Lobbying
Chapter 8: Data-Driven Lobbying: Making the Most of Metrics
Chapter 9: The Power of Precedence: Case Law and Historical Context
Chapter 10: Coalition Building: Strength in Numbers
Chapter 11: Risk Assessment: Anticipating and Preparing for Setbacks
Chapter 12: The Insider’s Game: Maneuvering Through Regulatory Frameworks
Chapter 13: The Timing Factor: When to Strike, When to Hold
Chapter 14: Money Talks: Financing Your Lobbying Efforts
Chapter 15: Media Relations: Courting the Fourth Estate
Chapter 16: The Global Arena: Navigating International Policy
Chapter 17: Psychological Tactics: Understanding Decision-maker Behavior
Chapter 18: The Ethics of Influence: Walking the Fine Line
Chapter 19: Scenarios and Wargaming: Playing Out the Possibilities
Chapter 20: Post-Mortem and Forward Planning: Lessons Learned and Next Steps
