"There's never been a better time for online businesses to explore video marketing strategies and other forms of three-dimensional visuals." - Erika MacDonald

In Effective Video Marketing, veteran video marketer Erika MacDonald offers business owners and digital entrepreneurs proven and powerful methods for harnessing the power of an effective video marketing campaign. You will learn how to improve ROI and conversion percentages by using viral HD videos to add "the human element" to your business websites, landing pages, email list blasts, and sales funnels.

In this empowering, but practical video marketing book, you will learn:

Video marketing skills in theory and practice by understanding the effect of digital videos on consumers, and then learning how to make videos that truly deliver.

Valuable marketing strategies for incorporating your videos into your online marketing plan and insider advice for which video marketing tools will work best for your type of business

How to give your online businesses the boost you need by creating engaging video content and the magic formula that many marketers across different industries use to execute engagement strategies across primary social media platforms, with Facebook marketing, Instagram and YouTube videos, and posting videos on Pinterest and X (formerly Twitter)

How to use visual storytelling videos in your marketing and advertising campaigns to add authenticity to your online marketing mix and improve customer confidence, click-through, and online sales

Whether you're new to video creation or a veteran influencer seeking more engagement, Effective Video Marketing will teach you persuasive communication methods to discover and showcase your "authentic voice" through online videos. Order Now.