"A person immersed in their familiar home culture is like a fish swimming in the sea - all is natural, predictable, and exactly as it should be. Only when the fish is taken from the water, or the person from their home culture, does it become clear that everything that was familiar and predictable and safe is gone, and all learning must begin anew."

Cultural Dimensions Press is a small publishing house located in the Texas Hill Country. We are dedicated to publishing high quality, low-cost, practical and useful studies of world cultures.

Our dual focus is not only on what North Americans need to know about the cultures where they plan to travel, live, do business, or work, but also on what North Americans need to know about their own cultural values, beliefs and perspectives. We believe that far too often travel guides and cross-cultural studies are focused almost exclusively on learning about "them", whereas true understanding lies in mastering the dynamics of our own uniquely North American cultural values as they interface with the values of those people whose culture we want to understand.

To achieve this dual purpose, we work hard to interview and draw from the experiences of people from diverse cultural backgrounds as we attempt to outline the pathways to mutual understanding. Nevertheless we want to be clear that we realize that our cultural perspective, however hard we try to avoid obvious biases, will always be "North American – centric". No apologies here - just fair disclosure.

Our Cultural Dimensions series are not simply a "nice to know" intellectual exercise; rather, they are designed to be a set of tools that can be used by students and teachers, international business people, professionals, serious travelers and especially for people planning to live as expatriates to become more effective in developing the kinds of relationships that lead to better personal, family, business and professional outcomes.