Create a Happy Business is a step-by-step guide that will teach you the inner (how you think, your attitudes and habits) and the outer (time management, marketing, communication, delegation, and execution) skills you will need in order to achieve success as a self-employed businessperson. The inner game starts with your fundamental ideology and helps you determine your vision, values, and mission and shows you how thought impacts performance. The outer game will teach you what to do to build your business; how to get ready by having your office and product available; to get set with a sales funnel and marketing mechanism; and to go with a feedback loop to communicate effectively to resolve problems and retain your customers. Full of practical tips and explanations, this book will bring you to a new level of success in your business.

Create a Happy Business breaks down success into the inner game and the outer game. The inner game starts with your fundamental ideology and helps you determine your vision, values, and mission. Here you will discover how thought impacts performance and provides strategies for how you can deliberately shift your attitudes and thoughts so you can perform more effectively and experience more joy in the process. Learn the differences between the brains of men and women and how you can take advantage of hemispheric specialization. The F.A.M.E. formula will give you the keys to playing the inner game with power and finesse, and the chapter on the art of goal setting will show you why you haven't accomplished your goals in the past and what you can do about it.

The outer game will teach you what to do to build your business: how to get ready by having your office and product available, how to get set with a sales funnel and marketing mechanism, and to go with a feedback loop to resolve problems and retain your customers.