If you've been avoiding TikTok because it feels overwhelming, confusing, or just for the kids—you’re not alone. But in this session, social media strategist Shehnaz Neveceral explains why TikTok is the platform to focus on now if you want organic reach, fresh leads, and visibility without burning money on ads.

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What You’ll Learn

Why TikTok is the best platform for free visibility right now

The 5 essential steps to get started—even if you’ve never posted before

How to create short-form video content that gets seen

What’s working right now (formats, hashtags, content types)

Key mistakes to avoid that can get your content removed

When to start thinking about paid TikTok ads and when to hold off

Why It Matters

Most business owners are stuck on platforms where organic reach has died. TikTok gives you a chance to get in early, reach new audiences, and grow your business without needing to master complex tech or advertising platforms. This session gives you the roadmap to start smart, grow consistently, and get ahead of the rush.

About the Speaker

Shehnaz Neveceral is a digital marketing strategist who helps small businesses leverage social media for lead generation and visibility. With a deep understanding of organic content strategy and real-world business needs, Shehnaz guides business owners to use platforms like TikTok effectively without the overwhelm.

Timestamps

00:00 Introduction to Shehnaz and why TikTok matters now

02:11 Organic reach: Facebook decline vs TikTok rise

06:13 What makes TikTok different for small business

08:17 Step 1: Understand TikTok’s business potential

12:01 Step 2: Video-first content tips for non-techies

15:52 Best video lengths, formats, and features to use

20:34 Step 3: TikTok ad rules and platform dos/don’ts

24:09 Step 4: Find and follow the right trends, sounds, and hashtags

27:26 Step 5: Build consistent habits and stay visible

31:33 Q&A: Legal business content, editing tips, and insights

36:25 Start posting: batching, saving drafts, and planning ahead

44:43 Bonus tips: Going viral, reposting, and using niche content

51:22 Final thoughts and next steps

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