
S3 E8: Thas Naseemuddeen - Why, as CEO, it’s vital to create an environment where business and creativity thrive.
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Jo welcomes Thas Naseemuddeen, CEO of Omelet, an independent creative agency in LA.
Thas took a non-linear path in her impressive journey to the top; a career-trained strategist, she’s strategically built and championed work with brands such as Target, Google, and Pepsi at agencies that include BBH, Deutsch and TBWA Chiat/Day.
Now as CEO, Thas continues to push the boundaries (and definitions) of our industry. Notably, she’s on a personal mission to democratize business for creative people and the inverse; to make creativity more accessible to business.
TOPICS COVERED:
Training Olympic-level ice skaters
Thas’ recipe for success
Being Canadian born, US based, and the proud daughter of immigrants
Never half ass-ing things, including classical piano as a teenager
Correcting yourself without anyone noticing
Studying cognitive science, the precursor to AI
Getting an MBA and then unintentionally landing in advertising
The original goal for cognitive science, regarding AI, and why that brings optimism
Work to be envious of
The power of our industry to move people to action
Being told you can’t and using it as fuel to accelerate
Creating an environment, as a CEO, where people can thrive
Democratizing business for creative people, and the inverse
Things that leave a bad taste about this industry
Meeting Elmo – a beacon of hope
A yearning for a return to kindness as the default
Thas’ Doggy Bag of Advice:
- Being true to yourself
- Following your curiosities, regardless of whether it’s ‘cool’
- Fostering radical joy
Find out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/
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Get in touch: goodgirlseatdinner@gmail.com
Host, Jo Wallace: https://www.linkedin.com/in/wallacejo/
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