College football just detonated a money bomb. 💥 Matt Chernoff and super-agent Hadley Engelhardt break down James Franklin’s $50M buyout, how offset language really works, and why this firing could reshape salaries across the country. Then we zoom out: Adidas vs. Nike at Penn State, the coaching carousel (who leverages, who jumps, who stays), an early NFL firing and its $23K/day golden parachute, plus the NBA’s new TV maze and why CFB ratings are surging. What’s inside (quick hits): Why Franklin’s guaranteed money + offsets matter (and how schools still foot the bill) Penn State’s Nike ➜ Adidas switch, trustee backlash, and the AD perk chatter The leverage wave: Brent Key, Lane Kiffin, and the “stay-and-get-paid” playbook NFL side: Titans move on from Brian Callahan; how HC guarantees become generational wealth Streaming wars: Peacock, NBC, ESPN, Prime, ABC—can fans even find NBA games now? Netflix + NFL on Christmas and why more rights are inevitable CFB’s TV boom: 10M+ viewer games piling up—and why Saturdays keep winning Hosts: Matt Chernoff & Hadley Engelhardt Show: Deals & Deadlines — your weekly sports business breakdown. New episodes every Friday. Subscribe on YouTube and your favorite podcast app for more smart money talk in sports. #DealsAndDeadlines #SportsBusiness #JamesFranklin #Buyout #OffsetLanguage #PennState #Adidas #Nike #PatrickKraft #CoachingCarousel #BrentKey #LaneKiffin #UrbanMeyer #JohnGruden #BillBelichick #BrianCallahan #Titans #CamWard #CollegeFootball #CFB #NFL #NBA #MediaRights #StreamingWars #SportsEconomics

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From Taylor Swift passing on the Super Bowl halftime show to Amazon turning Black Friday into a wall-to-wall sports infomercial, this week’s Deals & Deadlines breaks down the money, marketing, and messy optics driving the sports business machine.

Hosted by Matt Chernoff & Hadley Engelhard (30:56)

🔹 What’s inside:

• Taylor Swift says “no” to halftime — romance excuse, production limits, or leverage play?

• LeBron’s “Decision 2.0” teaser that became a Hennessy ad — masterstroke or brand ding?

• Jason Tatum named Duke’s Chief Basketball Officer — title, duties, and what it actually means

• LeBron & Overtime Elite — mentorship vs. monetizing influence (and NBA conflict questions)

• Amazon’s Black Friday sports takeover — 15+ hours of live events & the shopping flywheel

• Jonathan Gannon’s $100K fine — why “optics” still rule sideline blowups

• Georgia Tech x Under Armour — record deal, NIL slots, and the new apparel playbook

• Congress eyes limits on private equity in college sports — it’s about control, not cash

• 49 straight days of sports + the gambling engine behind nonstop viewership

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On this episode of Deals & Deadlines, Matt Chernoff and Hadley Engelhard dive into the biggest stories in the world of sports business and entertainment:

• NFL + Bad Bunny: Why the league partnered with the global superstar instead of Taylor Swift, and what it means for the future of halftime shows and brand tie-ins.

• Dana White & Boxing: Can the UFC boss actually save a sport that’s been losing ground for decades?

• MLB on Netflix: Baseball’s future in streaming — could live games on Netflix reshape the way fans watch America’s pastime?

Stay ahead of the curve with insider analysis on sports, media, money, and culture.

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