This episode of The Hive, Powered by Google NotebookLM” is a practical, deep-dive guide for small business owners looking to master local marketing. Listeners will learn how to unlock the power of a Google Business Profile (even without a physical location), maximise reach across all major social media platforms, and use smart timing and trending themes for greater impact. We cover the importance of clear, effective websites, the power of newsletters for customer communication and cross-selling, and why print advertising—flyers, local magazines, and brochures—can give you an edge in today’s noisy digital world.

We also dig into local SEO, how to boost your website’s ranking for location-based searches, and explore modern “Search Everywhere Optimisation”—so your business is found not just on Google, but on Facebook, Bing, TikTok, and even conversational AI platforms. You’ll also hear about the changing face of digital marketing, and how Buzz Studios is here to help local businesses thrive through every new shift in the marketplace.

Whether you’re a seasoned entrepreneur or just getting started, this episode is packed with actionable tips to help you grow, adapt, and succeed—right where your customers are looking.

Buzz Studios - The Hive Podcast.