In this month’s SalesGlobe Signals, Mark Donnolo cuts through the noise around rate cuts and headline jobs numbers to focus on the mechanics: supply, demand, and price of labor. The workforce is still expanding, but hiring demand has cooled. Layoffs are up and unemployment has ticked to 4.3%—still within the “full employment” range—while quit rates have settled. Labor costs have stabilized as the “war for talent” eases; wages and benefits are rising more slowly, even as productivity gains haven’t fully kept pace and inflation has eroded some of the wage growth of recent years. Sector stories diverge: leisure, hospitality, construction, and professional services continue to add headcount; manufacturing, finance, and parts of tech are tightening and leaning into automation and early AI adoption.

The takeaway: look at labor through a segmentation lens. Where demand is growing, help customers scale and offset rising people costs. Where hiring slows or cuts mount, lead with efficiency, productivity, and offers that supplement teams. Stabilizing labor costs create room to plan—use it to sharpen value propositions by segment and point sales toward the industries most likely to move.

• (00:00:00) - Sales Globe Signals: Higher Wages, Lower Revenue
• (00:01:13) - What Are the Market Signals?
• (00:03:05) - Signs That the Market Is Tightening
• (00:12:03) - Strategic opportunities for business and consumer markets
• (00:13:33) - 10 Questions about Your Customer Strategy for the Labor Market
• (00:15:07) - Sales Globe Signals: Future Growth

In this month’s SalesGlobe Signals, Mark Donnolo looks past the headlines to ask a sharper question: how do shifting interest rates actually change your customers’ behavior—and where should you point your team next?

With the Fed Funds Rate still elevated relative to 2020–2022 but showing signs of easing, the story isn’t just policy—it’s impact. Lower borrowing costs can relieve pressure on highly leveraged businesses, jump-start capex and M&A, and unlock projects that stalled at higher rates. On the consumer side, even modest mortgage and credit rate declines can thaw housing activity, free up spend via home equity and lower APRs, and feed the wealth effect—while retirees and cash-heavy households see a different set of trade-offs.

The takeaway: not all segments benefit equally. Mid-to-large borrowers, capital-intensive industries, distributors carrying inventory, and rate-sensitive consumer categories may move first. Now’s the moment to refine segmentation, tighten value propositions by segment, and align quotas and incentives to the customers most likely to accelerate if rates drift down.

• (00:00:01) - How Will Interest Rate Changes Impact Your Business?
• (00:01:01) - Signs of Interest Rate Reduction Prior to the September Fed Meeting
• (00:05:51) - Business Customers and Consumers: Impact of Interest Rates
• (00:09:56) - 10 Questions about Your Customer Strategy for Fed Rate reductions
• (00:11:27) - Fed Rate Reduction: Which Customers Should You Target?
• (00:16:24) - Benefits of a Fed Rate Reduction for Consumer Spending

In this month’s SalesGlobe Signals, Mark Donnolo breaks down why inflation still matters — even as the headlines suggest it’s cooling.

While the rate of inflation has slowed from its peak, its effects remain persistent. Over the past four years, cumulative inflation has erased much of the purchasing power gained in the two decades prior. That means your customers — both businesses and consumers — are still feeling the squeeze.

For B2B organizations, higher input costs and tariff pressures continue to challenge margins. For consumer-facing companies, incomes haven’t kept pace with rising prices, forcing difficult trade-offs. Both trends influence how customers buy, what they value, and how much they can spend — creating ripple effects across pricing, quotas, and sales performance.

Mark also explores how slowing sales and profit margins, combined with stabilizing unit costs, point to pricing pressure rather than pure cost inflation. The question for leaders now isn’t just what inflation is doing — it’s what you’re doing in response.

This edition of SalesGlobe Signals helps you look at inflation through your customers’ eyes and identify the actions that protect your margins, sharpen your value proposition, and drive profitable growth in a tighter market.

• (00:00:00) - Inflation: What Does It Mean for Revenue Growth?
• (00:01:09) - Inflationary Impact on Revenue Growth
• (00:04:33) - Inflationary Direction
• (00:05:39) - Market Signals