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Quarter four is officially here, and I'm pulling back the curtain on exactly how I'm planning October through December for my travel business.

From setting holiday boundaries to prepping Black Friday offers and mapping out 2026 industry events, I'm sharing my strategy so you can use it as inspiration for your own Q4 planning.

Plus, I'm dropping a major mindset shift about the difference between needing clarity versus needing commitment.

Whether you're feeling overwhelmed by all the choices or just want to see how another travel entrepreneur plans their quarter, this one's packed with practical ideas you can use.

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Questions this episode answers:

• How should travel advisors plan for Q4?
• What boundaries should travel business owners set during the holidays?
• When should I start planning Black Friday promotions for my travel business
• How do I balance business goals with holiday time off as a travel entrepreneur?
• How can I find my ideal travel clients at professional conferences?
• How do travel business owners overcome decision fatigue?
• What marketing tasks should travel entrepreneurs focus on in Q4?
• What should travel advisors do to prepare for wave season?
• How do I choose which conferences to attend as a travel advisor?

Enjoy (and take action)!

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