From policy to profitability, Kansas farmers face unique challenges that shape the future of their operations and communities. In this CORNversation, leaders from across the state’s commodity groups sit down with Beck’s Kala Jenkins to discuss the pressing issues impacting Kansas agriculture today—and the opportunities that lie ahead.

Panelists:

• Josh Roe | CEO, Kansas Corn Grower's Association
• Shawn Geffert | Farm Leader
• Kaleb Little | CEO, Kansas Soybean Association
• Chris Tanner | President, Kansas Wheat Association

What really happens to corn during flowering, and why does the Anthesis-Silking Interval (ASI) matter so much for yield? In this CORNversation, Jim Schwartz, Adam Noellsch, and Scott Dickey from Beck’s break down how stress impacts silking, how to identify risks in the field, and what farmers can do to help protect yield potential during this critical stage.

Often dubbed a "gimmick" by competitors, this panel discusses the program's origins, benefits, and impact on farm operations. Sharing insight into how the program evolved from offering ATVs to providing significant farm equipment like tractors and trailers through multi-year agreements. The discussion highlights the program's financial advantages, including buying power, interest-free options, and substantial returns on seed investments.

Panelists:

Hannah Rayl | Media and Industry Relations Coordinator, Beck's

Brandon Smith | Commitment Reward Central Region Lead, Beck's

Jerry & Anita Deweese | Beck's Customers

Stuart Koehn | Beck's Dealer