Brit explains how legacy giants like Gap Inc. and Invisalign are reinventing themselves by moving away from traditional TV and digital ads toward "creator suitability" and long-term partnerships. We explore the move from the "follower graph" to the "content graph" and why the biggest brands are now managing programs with tens of thousands of creators simultaneously.

- The Investment Shift: Why brands are pulling budgets from TV and Print to fund creator-led content.
- Suitability over Demographics: Why a creator’s values matter more than their location or follower count in 2026.
- The "Healthy Middle": Why your brand shouldn't just chase the "MrBeasts" of the world.
- B2B Creator Marketing: How SaaS companies like Notion and Asana are using "nerd creators" to drive enterprise sales.
- Short-form vs. Long-form: Using TikTok for discovery and YouTube for high-intent search and conversion.
- The Retention Metric: Why the "CAC to LTV" of your creator relationships is the most important stat you aren't tracking.

🔔 Don't forget to like, comment, and subscribe for more inspiring content! Hit the bell icon to stay updated with our latest episodes Lara Varlamova

Visit website: www.visionvoices.me

"Brands are very distanced from Gen Z... corporate jargon comes off as cringey." Teddy Solomon, the 23-year-old co-founder and CEO of Fizz, isn't just theorizing about Gen Z - he’s building their new favorite home.

In this episode, Lara sits down with Teddy at the 1 Billion Followers Summit in Dubai to discuss why "legacy" social media platforms like Instagram and TikTok have pivoted from social networks to pure entertainment - and why that’s left a massive void for real human connection.

- The "Non-Boomer Nextdoor": How Fizz combines the best of Reddit and Twitter for a hyper-local, private college experience.
- Legacy Media vs. Social Media: Why Teddy classifies TikTok and YouTube as "entertainment" rather than "social."
- Grassroots Growth Hacking: The story of how Teddy dropped out of Stanford and used donuts to launch a social media phenomenon.
- Advice for Millennial Marketers: How to stop being "out of touch" and get closer to the Gen Z consumer.
- The Future for Gen Alpha: Why the next generation will crave in-person (IRL) interaction more than ever.

🔔 Don't forget to like, comment, and subscribe for more inspiring content! Hit the bell icon to stay updated with our latest episodes Lara Varlamova

Visit website: www.visionvoices.me

In this interview from the 1 Billion Followers Summit, we sit down with Ian Schafer, Co-Founder and President of Ensemble. Ian breaks down the massive shift from traditional "linear" TV to a world where technology companies provide the pipes and creators provide the soul.

Ian explains why the B2B space is desperately lacking entertainment and how "The Office" is actually the perfect blueprint for modern business content. Whether you're a marketer obsessed with white papers or a creator trying to pitch a brand, this 11-minute deep dive will change how you view the "science and art" of attention.

Key Takeaways:

- The Issa Rae Blueprint: How a YouTube series became a hit on HBO and Netflix.
- Pitching the Algorithm: Why you aren't catering to an audience anymore—you’re catering to a "buyer" made of code.
- B2B vs. Entertainment: Why B2B content should be as enjoyable as the shows we watch at home.
- The Death of Overproduction: Why authenticity favors under-production and how to balance the two.
- Media vs. Tech: Why platforms like YouTube and TikTok don't want to be called "Media Companies."
- Monetizing the Audience: The real reason brands spend money and how creators can capitalize on it.

🔔 Don't forget to like, comment, and subscribe for more inspiring content! Hit the bell icon to stay updated with our latest episodes Lara Varlamova

Visit website: www.visionvoices.me