The Death of the "Influencer Marketing"
Artikel konnten nicht hinzugefügt werden
Der Titel konnte nicht zum Warenkorb hinzugefügt werden.
Der Titel konnte nicht zum Merkzettel hinzugefügt werden.
„Von Wunschzettel entfernen“ fehlgeschlagen.
„Podcast folgen“ fehlgeschlagen
„Podcast nicht mehr folgen“ fehlgeschlagen
The Death of the "Influencer Marketing"
-
Gesprochen von:
-
Von:
Über diesen Titel
Brit explains how legacy giants like Gap Inc. and Invisalign are reinventing themselves by moving away from traditional TV and digital ads toward "creator suitability" and long-term partnerships. We explore the move from the "follower graph" to the "content graph" and why the biggest brands are now managing programs with tens of thousands of creators simultaneously.
- The Investment Shift: Why brands are pulling budgets from TV and Print to fund creator-led content.
- Suitability over Demographics: Why a creator’s values matter more than their location or follower count in 2026.
- The "Healthy Middle": Why your brand shouldn't just chase the "MrBeasts" of the world.
- B2B Creator Marketing: How SaaS companies like Notion and Asana are using "nerd creators" to drive enterprise sales.
- Short-form vs. Long-form: Using TikTok for discovery and YouTube for high-intent search and conversion.
- The Retention Metric: Why the "CAC to LTV" of your creator relationships is the most important stat you aren't tracking.
🔔 Don't forget to like, comment, and subscribe for more inspiring content! Hit the bell icon to stay updated with our latest episodes Lara Varlamova
Visit website: www.visionvoices.me
