In this interview from the 1 Billion Followers Summit, we sit down with Ian Schafer, Co-Founder and President of Ensemble. Ian breaks down the massive shift from traditional "linear" TV to a world where technology companies provide the pipes and creators provide the soul.

Ian explains why the B2B space is desperately lacking entertainment and how "The Office" is actually the perfect blueprint for modern business content. Whether you're a marketer obsessed with white papers or a creator trying to pitch a brand, this 11-minute deep dive will change how you view the "science and art" of attention.

Key Takeaways:

- The Issa Rae Blueprint: How a YouTube series became a hit on HBO and Netflix.
- Pitching the Algorithm: Why you aren't catering to an audience anymore—you’re catering to a "buyer" made of code.
- B2B vs. Entertainment: Why B2B content should be as enjoyable as the shows we watch at home.
- The Death of Overproduction: Why authenticity favors under-production and how to balance the two.
- Media vs. Tech: Why platforms like YouTube and TikTok don't want to be called "Media Companies."
- Monetizing the Audience: The real reason brands spend money and how creators can capitalize on it.

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