This is an unofficial summary of Catherine Kaputa's book, Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand. We suggest you also purchase a copy of the complete book.
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This summary will provide you with the most valuable insights gleamed from the complete work. If you want every detail, please purchase the original and complete work. However, if you're just looking for the highlights and valuable nuggets, read this summary. This chapter-by-chapter guide will save you time by delivering the most important ideas without all the fluff.