Marketing data isn’t a spreadsheet problem. It’s a people problem. In Data Lemonade, digital marketing strategist Malene Jorgensen shows you how to squeeze powerful insights from messy, overwhelming data and turn them into marketing that actually connectsThis isn’t just another analytics book. It’s a guide to making sense of data through the lens of psychology, behaviour, and decision-making. You’ll learn how to go beyond dashboards and dig into the human truths behind your marketing numbers so you can stop guessing and start scaling.

Data science happens in code. The ability to write reproducible, robust, scaleable code is key to a data science project's success—and is absolutely essential for those working with production code. This practical book bridges the gap between data science and software engineering, and clearly explains how to apply the best practices from software engineering to data science.

As Leeds celebrate their return to the Premier League, renowned Opta statistician and lifelong fan Jonny Cooper digs into the numbers and stats to present an alternative history of the club, from the glory of the Revie years right through to lifting the Championship trophy under Daniel Farke - via the title win of 92, never-ending play-off heartbreak, a brief visit to League One and, of course, the Marcelo Bielsa era.