Jochen Wirtz
AUTOR

Jochen Wirtz

Jochen Wirtz is Vice Dean MBA Programmes, and Professor of Marketing at the National University of Singapore (NUS). Further, he is an international fellow of the Service Research Center at Karlstad University, Sweden, an Academic Scholar at the Cornell Institute for Healthy Futures (CIHF) at Cornell University, US, and a Global Faculty of the Center for Services Leadership (CSL) at Arizona State University, US. Previously, Dr Wirtz was the founding director of the dual degree UCLA – NUS Executive MBA Program, ranked globally #6 in the Financial Times 2016 EMBA rankings (from 2002 to 2017) and an Associate Fellow at the Saïd Business School, University of Oxford (from 2008 to 2013). Dr Wirtz is a leading authority on services marketing and management. His research has been published in over 100 academic journal articles, incl. in six features in Harvard Business Review. He has received over 40 awards in recognition of his excellence in research and teaching. His over 10 books include Services Marketing – People, Technology, Strategy (World Scientific, 8th edition, 2016) and Essentials of Services Marketing (Pearson Education, 3rd edition, 2017). With combined sales of over 800,000 copies, they have become globally leading services marketing textbooks. His latest book for managers is Winning in Service Markets (World Scientific, 2017). Dr Wirtz has worked with international consulting firms, including Accenture, Arthur D. Little and KPMG, and major service firms around the world. He has been an angel investor in and advisor to a number of start-ups, incl. Accellion (www.accellion.com), AngelLoop (https://AngelLoop.com), TranscribeMe (www.TranscribeMe.com) and Up! Your Service (www.UPYourService.com). Dr. Wirtz received his Ph.D. from the London Business School and holds a professional certification in banking. Originally from Germany, Professor Wirtz spent seven years in London before moving to Asia. Today, he shuttles between Asia, the US, and Europe.
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