Most restaurant marketing is a waste of money. If you're relying on social media, random promotions, or overpriced agencies to bring in customers, you're already behind. The truth is simple: Customers don't discover restaurants on social media. They find them on Google, reviews, and search. Yet...

Start thinking like a consumer and succeed like a pro! Picture a room full of people all taking a test that nobody studied for. Everyone is copying off of each other’s paper, so we end up with a bunch of different versions of the wrong answer. Everyone assumes their neighbor knows more than...

Most restaurant owners are wasting thousands of dollars on marketing—and they don’t even realize it. They’re told to spend more on social media, ads, influencers, and monthly-fee platforms. Yet their dining room is still half empty. Why?

In "RESTAURANT & BAR MARKETING IV: IF I COULD GIVE IT ZERO STARS, I WOULD," award-winning author Erik Shellenberger delivers his boldest and most cutting-edge insights yet.