You're up to 55% more likely to win business with an existing customer than with an outside prospect. Mastering Account Management is your blueprint for winning long-term business with your highest potential buyers (your customers). From selling millions in high-end video services, to managing...

In a world of noise, competition, and skepticism, spamming your prospects with undifferentiated pitches, case studies, and sales collateral is like yelling at a brick wall. On the other hand, going old school and trying to personalize every touchpoint one hundred percent is unrealistic and...

Marketing gurus everywhere are telling you to invest in video. You might be tempted to rush into production or launch a hasty campaign, but not so fast! You probably have a limited budget, and the stakes are too high to overspend on mediocre content. So if you're a founder, entrepreneur, or...

Startups have made $50 million in a few days by adding a homepage explainer video. That said, not all product videos are created equal. As companies discover the potential of this medium, it's more important than ever to stand out and leave a lasting impression on your audience. If you're a...