Ergebnis von "Martin Kihn" in Alle Kategorien

Marketers are faced with a stark and challenging dilemma: Customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, customer data platforms have come to the fore. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP, so you can learn how to steer your firm toward the future of personalization.

The basis for the Don Cheadle series currently available on Netflix, an accurate and darkly hilarious behind-the-scenes look at the twisted world of management consulting. “[A] highly intelligent and deeply funny debut memoir skewers a segment of the economy that nearly every white-collar...

Weekly in depth interviews with the pioneers who built the first two decades of advertising technology

Customer 360: How Data, AI, and Trust Change Everything delivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer experience. This book helps listeners attract and engage their customers across channels and throughout their journey, from acquisition and onboarding, through service, upsell, retention, and win-back.