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In this raw and unfiltered second volume of The Knight's Armor Principles, retired combat veteran, entrepreneur, gym owner, speaker and fighter, Kenny Knight takes you deep into the first principle that has carried him through war zones, business collapse and personal growth. This book isn't about being flashy. It's about being real. It's about getting up when life beats you down.

From the frontlines of war to the frontlines of entrepreneurship, Kenny Knight delivers a raw, unfiltered journey through hardship, discipline, and triumph. In Never Quit: The Knight's Armor Principles, Kenny fuses military grit with real-world experience to forge a powerful code of resilience, responsibility, and relentless drive. This isn't just another motivational book. It's a battlefield manual for life, written for the underdog, the veteran, the entrepreneur, and anyone who's ever been knocked down and told to stay down.