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Due to a range of frequent and unavoidable mistakes, only ten percent of startups make it beyond five years. In this game-changing guide, startup veteran and serial entrepreneur Gregory Shepard combines twelve startup exits, four private equity awards, and decades' worth of expert insight and industry experience—including interviews with real entrepreneurs, Navy SEALs, Air Force Fighter Pilots, and more—to present you with straightforward, actionable strategies for mapping out your startup and achieving success.

The Startup Science Podcast, hosted by Gregory Shepard, and produced by ForbesBooks, focuses on conversations in the cross-section of foundership and investing and features best-selling authors like Oren Klaff (Pitch Anything & Flip the Script), David Allen (Getting Things Done), and David Covey COO of FranklinCovey and author of Trap Tales: Outsmarting the 7 Hidden Obstacles to Success. Investing giants like Tim Draper, Leaders like NBA Coach Phill Weber, and newly exited founders like you. With a focus on the common mistakes founders make, perspectives from investors, and founder’s tools, ...