Ergebnis von "Geno Church" in Alle Kategorien

How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical-instruments market? By understanding the "Brains on Fire" model of tapping movements and stepping away from the old-school marketing "campaign" mentality.

The Shared Ship podcast for Pirates is a manifesto to help get to the heart of whatever it is you believe in and embrace the power of community to inspire, empower, and embolden others to join you and/or your mission. We’re guessing you’re here because there is something you believe in—your brand, your business idea, your mission, a social cause, a passion. And we’re here for you if you’ve been lost in the cold, digital world surfing for more…humanity… there, we said it.