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Starting & Sustaining originally began as a book and spreadsheet (https://get.startingandustaining.com) created to help people start software businesses. That evolved into candid discussions with people involved in software businesses in one way or another. Focused primarily on the trials and tribulations of launching and running a software business, Starting & Sustaining attempts to break down the hurdles to help you build and launch your own software business with less pain and fewer mistakes.

Designing, building, launching, and supporting a SaaS web application involves a wide variety of knowledge and experience. Before setting out to build one, it's nearly impossible to anticipate everything you'll need to learn and do. Starting & Sustaining gives you an overview of the challenges you should expect while arming you with enough context to make the right decisions for your business.