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More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. 

This article from Harvard Business Review offers valuable advice for identifying, differentiating, and interacting with your customers, as well as for customizing your enterprise's behavior. Ultimately, you'll discover how the more your customer's needs vary, the more attractive they will find a learning relationship.