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Design for Six Sigma (DFSS), or the Six Sigma DMADV process (Define, Measure, Analyze, Design, Verify), is an improvement system used to develop new processes or products at Six Sigma quality levels. It also can be employed if a current process requires more than just incremental improvement. It is executed by Six Sigma Green Belts and Six Sigma Black Belts, and overseen by Six Sigma Master Black Belts.

We have all seen managers with the best intentions launch new initiatives that were supposed to be the wave of the future only to see them fizzle out after a few weeks or months. Lean initiatives are no different. Many organizations have tried Lean and either abandon it completely or don't take it very far. So what makes the difference between companies that tried Lean and those that are leading the pack?

A successful launch of Lean is in some respects like getting lean with one's weight.

The words "lean marketing" have been one of the buzzwords of business for a few years now, but beneath the buzzword lays a strong, successful and above all common sense strategy. The lean marketing process is actually nothing new. The business tactics it employs are all well-known and widely used. Despite this, most businesses do not follow them in any particular order or manner. What makes lean marketing special is that it organizes its techniques into a coherent, easy to follow strategy.