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Winner of the Business Book Awards 'Thought Leader' category ------ Penguin presents the audiobook edition of The Startup Way, written and read by Eric Ries. The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth. In The Lean Startup, Eric Ries...

In 2016, one of the giants of modern journalism fell: Gawker Media, infamous for saying what other outlets wouldn't say, was sued for publishing Hulk Hogan's sex tape, lost the case and went bust. After countless other lawsuits it seemed that Gawker had finally run out of luck. But luck had nothing to do with it. Peter Thiel, PayPal founder and billionaire investor, had masterminded the whole thing.

Brought to you by Penguin. From global bestseller and creator of Jack Reacher, comes Lee Child’s first-ever autobiographical collection. On Monday September 5th, 1994, at home, at the dining room table, I sat down to write. An hour later, I gave the first chapter to my wife. I asked, “Should...

Hörwissen für Eilige: audissimo. Das 30 -Minuten-Hörbuch

Packende treffende Sprache - wie geht das ? Wie kann man mit fesselnden, anschaulichen Beschreibungen und genau den richtigen Wörtern den Leser aktiv ins Geschehen holen? Schreiben ist ganz einfach! In diesem praxisorientierten Audio-Ratgeber erfahren Sie es.

“Still Writing offers up a cornucopia of wisdom, insights, and practical lessons gleaned from Dani Shapiro's long experience as a celebrated writer and teacher of writing. The beneficiaries are beginning writers, veteran writers and everyone in between.” —Jennifer Egan From Dani Shapiro...

This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers’ brains and captivate them through each plot element. Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps...

Bill Bryson is the world's funniest travel writer, and a master of comic observation. His hugely popular books, spanning topics from linguistics to Shakespeare to the human body, have sold over 16 million copies and been translated into 30 languages, and his 2003 science book A Short History of Nearly Everything won the prestigious Aventis and Descartes prizes.

Brought to you by Penguin. What is the secret of good prose? Does writing well even matter in an age of instant communication? Should we care? In this funny, thoughtful book about the modern art of writing, Steven Pinker shows us why we all need a sense of style. More than ever before, the...

What makes a romance novel a romance? Writing a well-structured romance isn't the same as writing any other genre - something the popular novel and screenwriting guides don't address. The romance arc is made up of its own story beats. Told in conversational (and often irreverent) prose, Romancing the Beat is like sitting down to coffee with romance editor and author Gwen Hayes while she explains story structure - the way she does with her clients, some of whom are regular inhabitants of the best-seller lists.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

“One of the great reporters of our time and probably the greatest biographer.” —The Sunday Times (London) From the two-time Pulitzer Prize-winning author of The Power Broker and The Years of Lyndon Johnson: an unprecedented gathering of vivid, candid, deeply moving recollections about his...

The Horror Writer covers how to connect with your market and carve out a sustainable niche in the independent horror genre, how to tackle the writer's ever-lurking nemesis of productivity, writing good horror stories with powerful, effective scenes, realistic, flowing dialogue and relatable characters without resorting to clichéd jump scares and well-worn gimmicks. Also covered is the delicate subject of handling rejection with good grace, and how to use those inevitable "not quite the right fit for us at this time" letters as an opportunity to hone your craft.

NEW YORK TIMES BESTSELLER A sharp, funny grammar guide they’ll actually want to read, from Random House’s longtime copy chief and one of Twitter’s leading language gurus NAMED ONE OF THE BEST BOOKS OF THE YEAR BY O: The Oprah Magazine Paste Shelf Awareness “Essential...

NEW YORK TIMES BESTSELLER An accessible and inspirational guide to bringing the art and creativity of songwriting into your life, from the Grammy-winning cofounder of Wilco and Uncle Tupelo There are few creative acts more mysterious and magical than writing a song. But what if the goal...

Es ist eine allgemein anerkannte Wahrheit, dass ein Autor im Besitz von etwas Zeit und einer Idee nichts dringender braucht als Motivation. Nun, wenn Sie mir die Anpassung dieses Jane-Austen-Zitats an die gegebenen Umstände verzeihen, möchte ich Ihnen meinen Gedanken erläutern: Sie können sowohl eine bahnbrechende Idee als auch alle Zeit der Welt haben – nur nützt das wenig, wenn es an der Motivation mangelt. Ist auch diese vorhanden, könnten jedoch Fragen auftauchen, die besonders neue Autoren ein wenig überfordern.

A NEW YORK TIMES BOOK REVIEW EDITORS’ CHOICE The “exhilarating” (The Boston Globe) story of the legendary Random House founder, whose seemingly charmed life at the apogee of the American Century afforded him a front-row seat to literary and cultural history in the making “[A] big...

Why do obviously intelligent people believe things in spite of the evidence against them? Will Storr has travelled across the world to meet an extraordinary cast of modern heretics in order to answer this question. He goes on a tour of Holocaust sites with David Irving and a band of neo-Nazis...

An NPR Book Concierge Best Book of 2018! A stunning story about how power works in the modern age--the book the New York Times called "one helluva page-turner" and The Sunday Times of London celebrated as "riveting...an astonishing modern media conspiracy that is a fantastic read." Pick up the...

Most of what you think you know about writing is useless. It's the harmful debris of your education - a mixture of half-truths, myths, and false assumptions that prevents you from writing well. Drawing on years of experience as a writer and teacher of writing, Verlyn Klinkenborg offers an approach to writing that will change the way you work and think. There is no gospel, no orthodoxy, no dogma in this book. What you'll find here isn't the way to write. Instead, you'll find a way to clear your mind of illusions about writing and discover how you write.

All academics need to write, but many struggle to finish their dissertations, articles, books, or grant proposals. Writing is hard work and can be difficult to wedge into a frenetic academic schedule. How can we write it all while still having a life? In this second edition of his popular guidebook, Paul Silvia offers fresh advice to help you overcome barriers to writing and use your time more productively.