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Winner of the Business Book Awards 'Thought Leader' category ------ Penguin presents the audiobook edition of The Startup Way, written and read by Eric Ries. The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth. In The Lean Startup, Eric Ries...

Wie lange dauert es eigentlich, ein Buch zu schreiben? Mehrere Wochen, Monate oder sogar Jahre? Die Antwort ist, es kommt darauf an… Und zwar nicht nur auf den Umfang des Buches oder die Technik und Kreativität des Autors, auch auf die äußeren Umstände jedes einzelnen. Aber mit Lust am Schreiben und dem Reiz, ein eigenes Buchprojekt zu realisieren, lässt sich dieser Traum deutlich schneller umsetzen, als Sie wahrscheinlich denken. Der Schlüssel liegt in der richtigen Planung und Vorbereitung.

Point of view is one of the most powerful tools in a writer's kit, but it's also one of the hardest to understand and master. In this book, Sandra Gerth draws on her experience as an editor and a best-selling author to teach you how to handle point of view in a way that will make your readers identify with your main character, draw them into the story, and keep them captivated until the very last page. The book provides concrete examples and exercises that will hone your writing skills, whether you're a novice writer working on her first story or an established author.

On July 22, 2011, Anders Behring Breivik detonated a bomb outside government buildings in central Oslo, killing eight people. He then proceeded to a youth camp on the island of Utøya, where he killed 69 more, most of them teenage members of Norway's governing Labour Party. In One of Us, the journalist Åsne Seierstad tells the story of this terrible day and what led up to it. What made Breivik, a gifted child from an affluent neighborhood in Oslo, become a terrorist?

Bestnoten in Haus- oder Abschlussarbeiten? Wie du mit den richtigen Methoden zum Top-Abschluss kommst, ohne viel Stress mit wissenschaftlichen Arbeiten zu haben. Lehrveranstaltungen über korrekte wissenschaftliche Arbeitsweisen sind an Universitäten leider eine Seltenheit. Dabei basiert ein guter Teil der Abschlussnote auf Feinheiten in Hausarbeiten.

Träumen Sie davon, Bücher zu schreiben oder Ihr Know-how in Online-Magazinen oder Blog-Beiträgen zu verbreiten? Doch leider verschwindet die Inspiration häufig, sobald Sie mit dem Schreiben loslegen wollen. Dann haben Erfolgsautorin Dr. Kira Klenke und NLP-Hypnosecoachin Tanja Kohl die Lösung. Ihre einfühlsamen Texte liefern das passende Autoren-Mindset und stärkende Affirmationen, damit Sie im Schreib-Flow bleiben.

This Very Short Introduction is a general introduction to oral history from the interview to the archive. Douglas A. Boyd examines the oral history interview, recording techniques and strategies, technologies for making oral history accessible, and the legal and ethical implications throughout the work of oral history. Boyd also pays special attention to the role of the archive and the importance of memory.

An NPR Book Concierge Best Book of 2018! A stunning story about how power works in the modern age--the book the New York Times called "one helluva page-turner" and The Sunday Times of London celebrated as "riveting...an astonishing modern media conspiracy that is a fantastic read." Pick up the...

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

An insider’s tour through the construction of invented languages from the bestselling author and creator of languages for Legendary's Dune, the HBO series Game of Thrones and the Syfy series Defiance From master language creator David J. Peterson comes a creative guide to language construction...

NATIONAL BESTSELLER The ultimate guide to writing a great screenplay and building a screenwriting career, from the creators of the hit podcast Scriptnotes—featuring contributions from film and TV legends Christopher Nolan, Greta Gerwig, Michael Schur, Rian Johnson, Aline Brosh McKenna...

What does it take to have a long writing life? Drawing on her years of writing, teaching, and practicing Zen, Natalie Goldberg shares the experiences that have opened her to new ways of being alive - experiences that point the way forward in our lives and our writing. The "great spring" of this book title refers to the great rush of energy that arrives when you think no life will ever come again - the early yellow flowering forsythia, for example.

My name is Drew Hayes, and for the past six years I've made my living as a writer. In that time, I've published 20 books, written hundreds of thousands of words, and made countless mistakes - most of which I like to think I've learned from. Underqualified Advice (and Other Amusing Diversions) is my attempt to compile those lessons and share them with others, as well as have some fun along the way. Half of the book is dedicated to detailing specifics about writing, maneuvering the industry, and keeping fiscally afloat in largely unstable waters.

Falling pregnant as a teenager in 1952, Philomena Lee was sent to the convent in Co. Tipperary to be looked after as a fallen woman. She cared for her baby for three years until the Church took him and sold him, like countless others, to America for adoption. She spent the next 50 years secretly searching for him, unaware that he was searching for her from across the Atlantic.

Im Jahr 1851 erschien eine Sammlung "kleiner philosophischer Schriften". Im zweiten Band dieser Sammlung ist der Text "Über Schriftstellerei und Stil" enthalten. Arthur Schopenhauer beschreibt in den ersten Abschnitten die drei Arten von Autoren und deren Beweggründe. Später geht er auf Stoff und Stil der Bücher aus. Seine Hypothesen hinterlegt er mit Beispielen überwiegend aus der klassischen deutschen und internationalen Literatur. Regie: Julius Albert Flach. Arthur Schopenhauer (1788-1860) war ein deutscher Philosoph, Autor und Hochschullehrer.

Sell your tech (without getting technical). B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone’s using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy. In Make It Punchy, tech messaging expert Emma Stratton explains how and why you need to leave all the jargon behind. How to get real with buyers about why your technology matters to them.

We are never really taught how to make sense of the torrent of news we face every day, writes Alain de Botton (author of the best-selling The Architecture of Happiness), but this has a huge impact on our sense of what matters and of how we should lead our lives. In his dazzling new book, de Botton takes twenty-five archetypal news stories - including an airplane crash, a murder, a celebrity interview and a political scandal - and submits them to unusually intense analysis with a view to helping us navigate our news-soaked age.

In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across - one that connects directly to nervousness, stammering, rambling, and epic fail - is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.

A day-by-day guide to help aspiring writers through the process of getting the first draft of a novel or memoir onto the page, The 90-Day Novel was workshopped at LA Writers' Lab over the course of 10 years and has helped thousands of writers complete their work.

A complete author's toolkit: The guide that demystifies every step of the publishing process. No matter what type of book you want to write—fiction, nonfiction, humor, sci-fi, romance, cookbook, children's book—here is how to take an idea you're passionate about, develop it into a manuscript...