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Writing well is for school. Writing effectively is for life. Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six...

Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results.

Le Guin’s sharp and witty voice is on full display in this collection of twenty-four essays, revised by the author a decade after its initial publication in 1979. The collection covers a wide range of topics and Le Guin’s origins as a writer, her advocacy for science fiction and fantasy as mediums for true literary exploration, the writing of her own major works such as A Wizard of Earthsea and The Left Hand of Darkness, and her role as a public intellectual and educator.

The Story Grid is a tool developed by editor Shawn Coyne to analyze stories and provide helpful editorial comments. It's like a CT Scan that takes a photo of the global story and tells the editor or writer what is working, what is not, and what must be done to make what works better and fix what's not. The Story Grid breaks down the component parts of stories to identify the problems. And finding the problems in a story is almost as difficult as the writing of the story itself (maybe even more difficult).

“Mary Oliver would probably never admit to anything so grandiose as an effort to connect the conscious mind and the heart (that’s what she says poetry can do), but that is exactly what she accomplishes in this stunning little handbook.”—Los Angeles Times From the beloved, legendary poet...

Show, don't tell is probably the single most important piece of advice given to writers. But many writers struggle to understand this powerful principle or have difficulty applying it to their own work. Even experienced authors sometimes don't grasp the finer nuances of showing and telling. In this book, Sandra Gerth draws on her experience as an editor and a best-selling author to show you how to show and tell you when to tell.

Master the art of English grammar with this updated edition of the bestselling guide, The Only Grammar Book You’ll Ever Need, featuring fresh examples and quizzes to test your knowledge, making it an invaluable resource for business professionals, students, and anyone looking to improve their...

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Mit dem Schreibenlernen steht Ihr Nachwuchs auf Kriegsfuß? Die Stiftführung ist unruhig und das Schriftbild gehört eher in die Kategorie "Kritzelkunst"? Oder möchten Sie einfach von Anfang an den Grundstein für einen mühelosen und gelungenen Schrifterwerb legen? Dann ist dieser praktische Ratgeber Ihr perfekter Begleiter auf dem Weg zu schön geschwungener Buchstaben-Kunst.

Maybe you’ve always considered writing your own romance story, or you’ve just landed on that perfect idea, or you’re curious about what makes a successful romance novel. Regardless of where you are in the process, New York Times best-selling author Laurelin Page offers invaluable tips to help you in her Audible Original When Love Strikes: Reading and Writing Romance.

Hören Sie sich das IntensivHörTraining so oft an, bis das Wissen ein Teil Ihrer selbst ist. Sie werden sich im Alltag und in Prüfungssituationen...

NOW AVAILABLE ON AUDIO! Before he gave us the “one of a kind classic” (The Wall Street Journal) memoir On Writing, Stephen King wrote a nonfiction masterpiece in Danse Macabre, “one of the best books on American popular culture” (Philadelphia Inquirer). From the author of dozens of #1...

Stellen Sie sich vor, Sie beherrschten die Klaviatur der Spannung perfekt... Spannung verstehen, Suspense begreifen und in jedem Genre effektiv einsetzen - das klappt mit der Spannungsformel. Ihre Leser fesseln, von der ersten bis zur letzten Seite Ihres Romans - das gelingt Ihnen mit Hilfe der Spannungsformel. Spannung ist nichts Ungreifbares, das beim Schreiben nebenher und zufällig entsteht. Sondern ein komplexes Instrument mit vielen Einstellknöpfen. Als AutorIn können Sie Spannung gezielt steuern - und das sollten Sie tun.

Be you an established planner, pantser, or unsure new author, this comprehensive guide has you covered. Adopting a "tools not rules" approach, you’ll discover dozens of definitive worldbuilding tricks and strategies, including surveys showing what audiences want; identifying ineffective, effective, and inspired worldbuilding; the ins and outs of immersion; enhancing audience experience with fantasy conceits; and the four Cs of worldbuilding.

A sweeping behind-the-scenes look at the last four turbulent decades of “the paper of record,” The New York Times, as it confronted world-changing events, internal scandals, and faced the existential threat of the internet “An often enthralling chronicle [that] delivers the gossipy goods...

Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.

Was Copywriting so besonders macht? Das wichtigste Werkzeug des Werbetexters ist und bleibt die Sprache. Mit ihrem Facettenreichtum berührt, verärgert, erfreut, belustigt, motiviert, verletzt, inspiriert sie uns in jeglichen Bereichen und Lebenslagen. Auch im Alltag sind Wörter und Phrasen omnipräsent, begleiten uns durch jegliche Situationen und sind der unumgängliche Schlüssel zu Kommunikation sowie Interaktion eines jeden Menschen.

Yes, it’s possible to build a business around your expertise, ideas, message, and personality. But first you need to realize - you are the brand. It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? In You Are the Brand, Mike Kim shares his proven eight-step blueprint that has helped build the brands for some of today’s most influential thought leaders - as well as his own personal brand.

Ein Hoerbuch auf Audible zu veroeffentlichen ist mehr als nur ein technischer Schritt –es ist die Kroenung deines Buchprojekts und der sichtbare Beweis fuer Qualitaet.Dieses Hoerbuch zeigt dir, wie du dein Werk einfach, sicher und professionell veroeffentlichst –ohne Studio, ohne komplizierte Technik und ohne Umwege.

Verschiedene literarische Genres bedürfen entsprechender Voraussetzungen und Formen. Das Genre, das in unserem Fokus steht, ist das Drehbuch-Genre und - man wird es kaum für möglich halten - auch dieses Genre bedarf theoretischen Grundwissens. Wie alle anderen literarischen Gattungen folgt auch das Drehbuch festen Regeln in Bezug auf inhaltliche und formale Gestaltungsaspekte.