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For those unfamiliar with copywriting, this article will provide an overview of the subject and explain why it is in such great demand today. The field of copywriting is vast and growing at a rapid pace. Copywriting can be defined as the process of presenting a creative message to a consumer. According to the book Copywriting, copywriting is founded on three essential ideas. When writing to a consumer, there must be some level of interaction between the customer and the vendor. You must then ensure that you communicate the benefits to the buyer up to the point of purchase.

Leggendo questo libro (e facendo gli esercizi!) imparerai i segreti della scrittura creativa. I capitoli sono strutturati per aiutarti a prendere confidenza con le tue caratteristiche personali e con le regole della scrittura creativa. Esaminati gli elementi principali di quest'ultima, vedremo alcune sue declinazioni e prenderemo in esame le diverse strade che potrai percorrere nella creazione di un tuo stile personale. Ti consiglio di prestare molta attenzione agli esempi che verranno utilizzati perché ti permetteranno di comprendere più facilmente le tecniche descritte.

“Personable, smart, and, yes, enthusiastic… a masterclass you can take at your own pace.” – Ron Charles “This verb-filled outing reads like a dream.” – Publishers Weekly (starred) “An almost shockingly adroit guide to how to make every word count.” —Benjamin Dreyer, author of...

For the first time ever in print, Zoe York breaks down how she plans a series - something she has done 10 times over. Romance Your Brand is an adaptation of an intensive four-week course, now available to authors everywhere.

Creating a unique, immersive setting one life form at a time. This book is a detailed how-to guide on inventing the heart of every imaginary world - life. With chapters on creating gods, species/races, plants, animals, monsters, heroes, villains, and even undead, it draws on the author's quarter century of world building experience. Pointed questions, and an examination of answers and their repercussions, will help readers decide on goals, how to reach them, and whether they are even worth pursuing.

From the peak of Jeremy Corbyn's popularity and the shock hung parliament of 2017 to Labour's humbling in 2019 and the election of Keir Starmer, Left Out draws on unrivalled access throughout the party and to both leaders' inner circles to provide a blistering narrative exposé of the Labour Party during one of the most tumultuous and significant episodes in its history. It reveals a party riven by factionalism and at war over ideology, then incapacitated by crisis and indecision. 

Brought to you by Penguin. The Book-Makers is a celebration of 550 years of the printed book, told through the lives of eighteen extraordinary men and women who took the book in radical new directions: printers and binders, publishers and artists, paper-makers and library founders. This is a...

A master class in the art of writing by one of its most distinguished and innovative practitioners Delve into the labyrinth of Jorge Luis Borges’s thoughts on the theory and practice of literature, and learn from one of the most influential writers of the twentieth century not only what a...

Throwing spaghetti at a wall. Sound familiar? That's what being stuck feels like sometimes. "Why is this happening and how do I fix it?" This is only one of the questions we ask ourselves when we feel stuck and frustrated and can't write.

It's not easy for an entrepreneur to get a bank loan, find investors, and make it to the top of your industry. Many business owners find themselves overwhelmed in their business planning process, or even worse, they outsource the planning to an unqualified professional.

Shut Up and Write the Book is a step-by-step guide to crafting a novel from your first spark of an idea to the final edit. Whether you’re brand new to writing or wanting to hone your skills, this action plan provides straightforward advice while demystifying the art of storytelling.

Curso de escritura creativa convierte en libro las clases que Brandon Sanderson lleva 16 años impartiendo anualmente en la Universidad Brigham Young, donde estudió. Él mismo dice que nunca ha dejado de darlas porque es un recurso que necesita para seguir creciendo como escritor. El curso se centra en los engranajes de la escritura y tiene un enfoque muy práctico; en él nos habla de la trama, la ambientación y los personajes, pero también de la parte empresarial.

This program is read by the author and features an additional meditation album. A new, mindful approach to the writing life In a radical departure from standard advice about creative success, effort, critique, and competition, The Way of the Fearless Writer will show you that there is another...

The Studies and Observations Group was a covert American military unit in Vietnam that specialized in clandestine cross-border operations in Laos and Cambodia. In September 1970, sixteen Green Berets and one-hundred-twenty Montagnard mercenaries departed on Operation Tailwind, the largest and deepest raid in SOG history.

Bestselling children's author Andy Stanton has made a career out of writing differently—from the unconventional ‘hero' of his bestselling Mr Gum series to his penchant for absurdist plots, his children's books are anything but formulaic. When a friend introduces him to ChatGPT, the new large language chatbot, Andy is as sceptical as he is curious. Can this jumble of algorithms really mimic the spontaneity of human thought? Could it one day replace human authors like him for good? And are we soon to be ruled over by despotic robot overlords.

Have you had intimate fantasies or simmering plotlines you've wanted to write but weren't sure how or where to start? Let renowned erotica author and editor Rachel Kramer Bussel show you how to turn those fragments into fully fleshed out erotic stories, novellas, and novels. In this guide, Bussel takes her twenty plus years of experience in the genre and walks writers through the ins and outs of erotic writing.

After arriving in London just before the Second World War as a penniless and friendless Austrian-Jewish refugee, George Weidenfeld went on to transform not only the world of publishing but the culture of ideas. The books that he published include momentous titles such as Lolita, Double Helix, The Group and The Hedgehog and the Fox, with authors he championed ranging from Joan Didion, Mary McCarthy and Edna O'Brien to Henry Miller, Harold Wilson, Saul Bellow and Henry Kissinger.

Mario Vargas Llosa dirige a todos aquellos que tienen la ilusión de llegar a ser escritores unas magníficas reflexiones en forma epistolar acerca del arte de narrar. Cómo comenzar a cristalizar esa vocación en obras literarias, por dónde empezar esa aventura, de dónde salen las historias que cuentan las novelas... son algunas de las preguntas a las que el Premio Nobel de Literatura da respuesta en este libro, que se convierte así en una lección magistral del oficio de escribidor.

"An affecting, singular story...a bracing tale of life on the edge of death." —Kirkus Reviews When veteran war reporter Benjamin Hall woke up in Kyiv on the morning of March 14, 2022, he had no idea that, within hours, Russian bombs would nearly end his life. As a journalist for Fox News, Hall...

Tell a New Story offers an easy-to-follow, five-step approach using the STORY acronym to help uncover your patterns and transform the way you think and talk about yourself. Rowan weaves a tapestry of powerful emotions through personal storytelling. She expounds on struggles that teach lessons on how to dissolve the habits that hold you back from living your dream life. Rowan will help you recognize the patterns that are keeping you stuck in the same old story, and instead, guide you to rewrite a new and empowering version of yourself that you love.