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Yes, it’s possible to build a business around your expertise, ideas, message, and personality. But first you need to realize - you are the brand. It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? In You Are the Brand, Mike Kim shares his proven eight-step blueprint that has helped build the brands for some of today’s most influential thought leaders - as well as his own personal brand.

Blake Snyder, author of Save the Cat! and Save the Cat! Goes to the Movies, has delivered the audiobook countless readers and students have clamored for. Inspired by questions from his workshops, lectures, and emails, Blake listened to you and provides new tips, tactics, and techniques to solve your writing problems and create stories that resonate.

Theme—the mysterious cousin of plot and character. Too often viewed as abstract rather than actionable, theme is frequently misunderstood and left to chance. Some writers even insist theme should not be purposefully implemented. This is unfortunate, because in many ways theme is story. Theme is the heart, the meaning, the point. Nothing that important should be overlooked. Powerful themes are never incidental. They emerge from the conjunction of strong plots and resonant character arcs.

With growing academic responsibilities, family commitments, and inboxes, scholars are struggling to fulfill their writing goals. A finished book - or even steady journal articles - may seem like an impossible dream. But, as Joli Jensen proves, it really is possible to write happily and productively in academe. Jensen begins by busting the myth that universities are supportive writing environments. She points out that academia, an arena dedicated to scholarship, offers pressures that actually prevent scholarly writing.

How can you cheat… at drinking wine? It turns out you can. And when you do, a whole world of power, ego and money will unravel. Corked is the scandalous saga in the glamorous, competitive and mysterious world of fine wines.

The beginning is the most important part of your book. The first chapter—probably even the first page—is what makes agents and editors accept or reject a manuscript, and it's what makes readers decide to buy a book or pick another. But writing a compelling opening is hard because there are so many things a great beginning needs to do and so many mistakes to avoid.

For aspiring writers, few experiences offer the thrill of a well-taught creating writing workshop—imagine the surge of fresh ideas filling your mind, exercise by exercise, as you absorb the skills of the craft from a seasoned expert, almost effortlessly. Now you can experience this unmatched...

Let outlines help you write a better book! Writers often look upon outlines with fear and trembling. But when properly understood and correctly wielded, the outline is one of the most powerful weapons in a writer's arsenal.

Short Books Big Impact introduces a practical approach to publishing that focuses on clarity, consistency, and strategic thinking. Instead of chasing trends or feeling overwhelmed by the publishing process, this guide shows how small, focused books can become powerful tools for growing your author presence.

This is the memoir Christopher Fowler always wanted to write about 'writing'. It's the story of how a young bookworm growing up in a house where there was nothing to read but knitting pamphlets and motorcycle manuals became a writer—a 'word monkey'—and pursued a sort of career in popular fiction. And it's a book full of brilliant insights into the pleasures and pitfalls of his profession, dos and don'ts for would-be writers, and astute observations on favorite (and not-so-favorite) novelists.

One of the most prolific and influential investigative journalists of her generation, Marie Brenner has brought countless fascinating people—politicians, activists, journalists, and private citizens—to life through her writing. Now, for the first time, her profile of the nefarious...

The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a...

THIS IS THE BOOK YOU NEED TO READ BEFORE YOU CAST YOUR VOTE ON 4 JULY. Why do some prime ministers manage to get things done, while others miserably fail? What is a 'special adviser' and how did they take over British political life? And why is the House of Lords more functional than most people...

They say writing is rewriting. So why does the second part get such short shrift? Refuse to Be Done will guide you through every step of the novel writing process, from getting started on those first pages to the last tips for making your final draft even tighter and stronger.

Roy Peter Clark, one of America's most influential writing teachers, offers writing lessons we can draw from 25 great texts. Where do writers learn their best moves? They use a technique that Roy Peter Clark calls X-ray reading, a form of reading that lets you penetrate beyond the surface of a...

All successful writers use resonance to enhance their stories by drawing power from stories that came before, by resonating with their audiences' experiences, and by resonating within their own works. In this book, you'll learn exactly what resonance is and how to use it to make your stories more powerful. You'll see how it is used in literature and other art forms, and how one writer, J. R. R. Tolkien, mastered it in his work.

**Patrick Radden Keefe's new book, London Falling, is on sale now** LONGLISTED FOR THE 2024 CWA GOLD DAGGER FOR NON-FICTION ‘Reads like a mashup of The Godfather and Chinatown, complete with gun battles, a ruthless kingpin and a mountain of cash. Except that it’s all true’ – Time In this...

As practical as it is inspiring, The Art of Creative Writing remains a timeless, illuminating guide that teaches every writer, and aspiring writer, how to create works that are both compelling and enduring. 

Brought to you by Penguin. A masterclass in telling stories - and how they shape our world - from the internationally renowned narrative expert To command narrative is to control a sometimes frightening power. What is it that turbocharges some tales, and how is it possible to harness that...

Audible editor Katie O’Connor explores the craft of writing for the audio format with Audible Originals authors Samantha Allen, Lauren Blakely, Dennis Mahoney, and Ben H. Winters. Listen in as the authors discuss how they changed their approach to their work with audio in mind. You’ll also hear from two Audible Originals editors - Lara Blackman and Steve Feldberg - about how they collaborate with their authors and where they think the future of audio is going.