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A complete guide that takes you from scratch to finding a proven, profitable system, one that truly suits you.

Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success.

Die Fronten sind verhärtet: hier die Anhänger des Degrowth, die negative Wachstumsraten für unverzichtbar halten - dort die Mehrheit der Wachstumsgläubigen, die noch immer von zweistelligen Zuwächsen träumt. Radikale Rhetorik und Konzepte scheinen mehr denn je nötig zu sein, um sich Gehör zu verschaffen. Doch gibt es wirklich keine Lösungen dazwischen? Für Jorgen Randers und Graeme Maxton ist es höchste Zeit, Realitäten anzuerkennen und Denkblockaden zu überwinden.

China expert Robert Spalding reveals the shocking success China has had infiltrating American institutions and compromising our national security. The media often suggest that Russia poses the greatest threat to America's national security, but the real danger lies farther east. While those in...

In Straight Talk on Trade, Dani Rodrik, an early and outspoken critic of economic globalization taken too far, goes beyond the populist backlash and offers a more reasoned explanation for why our elites' and technocrats' obsession with hyper-globalization made it more difficult for nations to achieve legitimate economic and social objectives at home: economic prosperity, financial stability, and equity.

Wollen auch Sie lernen, mit dem Trading schnell und sicher Ihr Vermögen zu maximieren? Träumen auch Sie von einer Methode, ohne lange Anlegezeiten und müheselige Bankkommunikationen? Wollen Sie Ihr Vermögen selbst in der Hand haben, aber fehlt es Ihnen an dem angemessen Know-How und den richtigen Strategien, den Gang an die Börse zu wagen? Damit sind Sie nicht allein. Der Traum vom schnellen, großen Geld zieht seit Jahren auch Laien ins....

Das One Hour China Buch - Ihr Wissensvorsprung für eine der dynamischsten und einflussreichsten Wirtschaftsnationen der Welt. Mit ihrem Bestseller "The One Hour China Book“ haben die renommierten China-Experten Jeffrey Towson und Lola Woetzel weltweit für Furore gesorgt. Nun haben Thomas Derksen und Damian Maib das Buch erstmals auf Deutsch herausgegeben und bieten den Hörern einen prägnanten und fundierten Einblick in die wichtigsten wirtschaftlichen Entwicklungen Chinas.

NAMED ONE OF THE TOP 5 BOOKS OF 2024 ON CBS SUNDAY MORNING ONE OF THE WASHINGTON POST'S TOP 10 BOOKS OF 2024 A NEW YORK TIMES NOTABLE BOOK “Vivid, revelatory, and politically unpredictable…What bothers Abrahamian, in the end, isn’t the anarchic but the unfair; if capital is free, people...

Kein Platz für Banken im digitalen Zeitalter: Finanzkrise hin, Eurokrise her. Kaum jemand glaubt, dass sich das Finanzsystem inzwischen wesentlich verbessert hat. Das Problem sind die Banken. Ihre Finanzinnovationen der Vergangenheit wurden zum Brandbeschleuniger der letzten Finanzkrise. Und jetzt sind sie drauf und dran, sich die aufstrebende Fintech-Industrie einzuverleiben und damit die Hoffnung auf ein transparenteres und besseres Finanzsystem zu zerschlagen.

Age of Discovery explores a world on the brink of a new Renaissance and asks: how do we share more widely the benefits of unprecedented progress? How do we endure the inevitable tumult generated by accelerating change? How do we each thrive through this tangled, uncertain time? From gains in health, education, wealth and technology to crises of conflict, disease and mass migration, the similarities between today's world and that of the 15th century are both striking and prophetic: we have been here before.

What is the Wyckoff Methodology? It is a technical analysis approach based on the study of supply and demand; that is, on the continuous interaction between buyers and sellers. The approach is simple: When well-informed traders want to buy or sell, they carry out processes that leave their traces on the chart through price and volume. The Wyckoff Methodology tries to identify that professional intervention to try to elucidate who is most likely to be in control of the market and enable us to pose judicious scenarios of where the price is most likely to go.

This all happened while Perkins was a Peace Corps volunteer. Then he became an "economic hit man" (EHM), convincing developing countries to build huge projects that put them perpetually in debt to the World Bank and other US-controlled institutions. Although he'd learned in business school that this was the best model for economic development, he came to understand it as a new form of colonialism.

From a bestselling author with unprecedented access to Pope Francis, an investigative look at the recent financial scandals at the highest levels of the Vatican A veritable war is waging in the Church: on one side, there is Pope Francis’s strong message for one church of the poor and all; on...

If Europe is to return to an innovative and dynamic economy - and if there is to be shared prosperity, social solidarity, and justice - then EU countries need to break with their current, destructive trajectory. This volume offers concrete strategies for renewal that would also reinvigorate the project of European integration, with fresh ideas in the areas of both macroeconomics and microeconomics, including central banking, public investment, corporate governance and competition policy, social policy, and international trade.

A New York Times Book Review Editors’ Choice “Extremely wide-ranging and well researched . . . In a tradition of protest literature rooted more in William Blake than in Marx.” —Adam Gopnik, The New Yorker The epic story of how coffee connected and divided the modern world Coffee...

Forex: Machen Sie sich jetzt finanziell unabhängig - mit den Gewinnchancen des weltweiten Devisenhandels! Ganz gleich, ob als finanzielles Polster, um Ihr eigener Chef zu sein oder als Vorsorge fürs Alter: Der Devisenhandel bietet Ihnen beste Voraussetzungen für ein zusätzliches Einkommen, das Sie überall nebenbei verdienen. Hier wechseln täglich vier Billionen US-Dollar den Besitzer. Werden Sie jetzt einer davon! Dieser Ratgeber gibt Ihnen alles an die Hand, was für den erfolgreichen Handel mit Devisen wichtig ist.

Sixty percent of humanity - some four-point-three billion people - live in debilitating poverty. The standard development narrative suggests that alleviating poverty in poor countries is a matter of getting the internal policies right, combined with aid from rich countries. But anthropologist Jason Hickel argues that this approach misses the broader political forces at play. Global poverty - and the growing divide between "developing" and "developed" countries - has to do with how the global economy has been designed over the course of 500 years. Global inequality doesn't just exist; it has been created.

South Korea's extraordinary economic and technological transformation after the Korean War (1950-1953) is often referred to by observers and historians as the "Miracle on the Han River." The nation underwent an astonishing makeover from being one of the poorest countries to become the 12th largest economy in the world and 4th in Asia. South Korea also became one of the most technologically advanced countries in a short span. As in other capitalist economies, some people have benefited from the economic and technological attainments, while others have been left out....

This book is for first-time startup founders in the B2B space. Maybe you’re a software engineer, product manager, salesperson, doctor, or lawyer building your first startup. My bet is that although you’re an expert at your technical skill, you yourself recognize that there’s a lot to learn when it comes to building a product, marketing it to a specific audience and overall running a company.

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the...