Zeigt Titel in International

Looking at how Britain pays its way in the world today. Like Andrew Marr’s History of Modern Britain or Michael Palin’s Himalaya, the book will have a coherence and life beyond the television series, looking at some issues in greater depth, and telling additional stories to illustrate some of the ideas. This book is about the things that Britain produces in order to pay its way in the world, from physical goods that we can see and feel, to intangible services that are much harder to quantify.

During the 1920s and 1930s, Bruce Barton was a household name in America - a hugely successful advertising man who revolutionized his industry by treating customers like people, not like sheep to be fleeced. He created some of the most memorable and long-lived advertising slogans and campaigns in history. He understood how to succeed in business and advertising, and he set down his principles for success in best-selling books that put his name on everyone's lips.

China - in der Welt des internationalen Handels ein echtes Schwergewicht. Will man ein erfolgreiches Geschäftsverhältnis mit China eingehen, sollte man sich mit Wissen wappnen. Mit diesem Buch haben Sie die Möglichkeit! Alle wichtigen Tipps für eine fruchtbare Zusammenarbeit mit chinesischen Handelspartnern sind in diesem Ratgeber enthalten. Fragen zu den größten Chancen, aber auch Risiken werden beantwortet, und es wird großzügig Insiderwissen vermittelt. Sparen Sie Zeit, Geld und Nerven und avancieren Sie mit dem Kauf dieses Ratgebers zum China-Kenner!

Ogni comunità ha bisogno di giustificare le proprie disuguaglianze: l'uomo deve trovare le ragioni di queste disparità per non rischiare di vedere crollare l'intero edificio politico e sociale. In questa chiave, anche molte ideologie del passato non appaiono più così irragionevoli, se paragonate al nostro presente. Conoscere la molteplicità delle traiettorie e delle biforcazioni della storia può infatti aiutarci a interrogare le fondamenta delle nostre istituzioni e a intuire le loro trasformazioni.

How China Loses tells the story of China's struggles to overcome new risks and endure the global backlash against its assertive reach. Combining on-the-ground reportage with incisive analysis, Luke Patey argues that China's predatory economic agenda, headstrong diplomacy, and military expansion undermine its global ambitions to dominate the global economy and world affairs. 

Reed Hastings is one of the world's foremost business leaders. As co-founder, chairman and CEO of Netflix, he has built one of the largest media and entertainment companies on the planet, with an estimated personal net worth of $3.6 billion. A notable philanthropist, he has served on the boards of Facebook, Microsoft and a number of non-profit organisations. This concise but detailed biography provides an overview of Hastings' career trajectory, providing insights into his success. 

Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the presence you already have. Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement.

In Strong Supply Chains Through Resilient Operations: Five Principles for Leaders to Win in a Volatile World, a team of dedicated veteran operations strategists delivers a practical and hands-on discussion of how to future-proof your company's supply chains through a relentless focus on resilience. In the book, you'll discover how to shift your firm's emphasis from "low-cost" to "low volatility" as you protect your company against the supply and demand shocks associated pandemics, wars, labor disputes, and trade conflicts.

A Progressive's Case for Bitcoin is for everyone who is starting to learn about Bitcoin, and wants to understand the reality behind the buzz. Exploring the value proposition of Bitcoin through a progressive lens, Maier's book explores why Bitcoin is good for the environment, how it helps poor and marginalized communities, and why Bitcoin serves as a protest against too-big-to-fail banks: all the people-centric reasons Bitcoin was created in the first place.

Professor Alex Hill has conducted seven years of groundbreaking research into a clutch of organisations that have outperformed their peers for over 100 years - from NASA to the New Zealand All Blacks, from Eton College and the Royal College of Arts to the Royal Marines and the Royal Shakespeare Company. And what he has found is that these very different organisations all share remarkably similar strategies when it comes to building and maintaining excellence and success - strategies that frequently fly in the face of conventional business wisdom.

The reach of corporations into our lives via cards and apps has never been greater; many of us rarely use cash these days. But what we're told is a natural and inevitable move is the work of powerful interests. And the great battle of our time is the battle for ownership of the digital footprints that make up our lives. In Cloudmoney, Brett Scott tells an urgent and revelatory story about how the fusion of big finance and tech requires 'cloudmoney'—digital money underpinned by the banking sector—to replace physical cash. 

The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors - or powers - that drive marketers' business impact and career success.

If you’ve ever travelled abroad, then you’ve already conducted a basic forex transaction by trading some of your home currency with the currency of the country you’re visiting. In a nutshell, this is what forex traders basically do - they make money by first exchanging their home currency with those of another countries, and then making. There are hundreds of specific methods for trading in Forex and in markets. There are as many effective, tested and successfully tested methods. How would you take advantage of it? This book covers forex trading and more.

Robert Conquest has been called by Paul Johnson "our greatest living modern historian". As a new century begins, Conquest offers an illuminating examination of our past failures and a guide to where we should go next. Graced with one of the most acute gifts for political prescience since Orwell, Conquest assigns responsibility for our century’s cataclysms not to impersonal economic or social forces but to the distorted ideologies of revolutionary Marxism and National Socialism.

"I would caution readers to dismiss Stephen Leeb's warnings only at their peril." -- Thomas Kaplan, chairman, Tigris Financial Group The American Dream is close to being replaced by a living nightmare: Key commodities that are essential to our daily lives and that are widely believed to be...

Shortlisted for the Financial Times/McKinsey Business Book of the Year Award From one of the most important economic thinkers of our time, a brilliant and far-seeing analysis of the current populist backlash against globalization. Raghuram Rajan, distinguished University of Chicago professor...

Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market trends that are redrawing the world wine map and the terroirists who resist them. Wine and the wine business are at a critical crossroad today, transformed by three powerful forces. Veseth begins with the first force, globalization, which is shifting the center of the wine world as global wine markets provide enthusiasts with a rich but overwhelming array of choices.

Second only to China in the magnitude of its economic miracle and second to none in its potential to shape the new century, India is fast undergoing one of the most momentous transformations the world has ever seen. In this dazzlingly panoramic book, Patrick French chronicles that epic change, telling human stories to explain a larger national narrative. Melding on-the-ground reports with a deep knowledge of history, French exposes the cultural foundations of India’s political, economic and social complexities.

Once dominated by global banks, hedge funds, and multinational corporations, the foreign exchange market, or forex, is now easily accessible to traders and investors around the world. But in order to make the most of your time in this market, you need to have a firm understanding of how it works. Written by forex expert Kathy Lien, The Little Book of Currency Trading shows you how to effectively trade and invest in today’s biggest market. Page by page, she describes the multitude of opportunities possible in the forex market....

Alan Krueger, the former chairman of the president's Council of Economic Advisers, uses the music industry as a way in to explain the principles of economics and the forces shaping our economic lives. As economists recognise, the music industry is often a leading indicator of today's economy; it is among the first to be disrupted by the latest wave of technology, and examining the ins and outs of how musicians create and sell new songs and plan concert tours offers valuable lessons for what is in store for businesses and employees in other industries that are struggling to adapt.