Zeigt Titel in Wissenschaft & Technik

Claude C. Hopkins fut l'un des pionniers de la publicité moderne et copywriter de génie. Il était persuadé que la publicité n'existait que pour vendre quelque chose et que ses effets devaient être mesurables. Ce modeste fils de marchand de chandelles a été imprimeur, journaliste, essayiste, éditeur de livres, de journaux populaires, homme de lettres et fondateur d'associations. Un vrai touche-à-tout ! Parti de rien, jusqu' à devenir le Père fondateur des États-Unis, cette biographie révèle les chemins qui l'ont mené au succès et à la gloire.

For the first time, the Cambridge Analytica whistleblower tells the inside story of the data mining and psychological manipulation behind the election of Donald Trump and the Brexit referendum, connecting Facebook, WikiLeaks, Russian intelligence, and international hackers...

These short, vivid biographies offer quick insights, big ideas, and timeless inspiration. Enter the minds that changed the way we see the universe. From Oppenheimer to Steve Jobs, Darwin to Edison – their discoveries, struggles, and legacies, brought to life in five powerful minutes each.

NATIONAL BESTSELLER “The conscience of the AI revolution” (Fortune) explains how we’ve arrived at an era of AI harms and oppression, and what we can do to avoid its pitfalls. “AI is not coming, it’s here. If we answer the beautiful call inside these pages, we can decide who we are...

As Carl Sagan did for astronomy and Brian Green did for cosmology, Walter Lewin takes listeners on a marvelous journey in For the Love of Physics, opening our eyes as never before to the amazing beauty and power with which physics can reveal the hidden workings of the world all around us. "I introduce people to their own world," writes Lewin, "the world they live in and are familiar with but don't approach like a physicist - yet."

"Get off your phone and read Jess Kimball Leslie's funny book!" -- Andy Cohen, host of Bravo's Watch What Happens LiveI Love My Computer Because My Friends Live in it is a hilarious memoir of growing up in the early days of the Internet and celebrating technology's role in our lives. Coming of...

Dr. Judy Mikovits is a modern-day Rosalind Franklin, a brilliant researcher shaking up the old boys' club of science with her groundbreaking discoveries. And like many women who have trespassed into the world of men, she uncovered decades-old secrets that many would prefer to stay buried.

John Roebling was one of the 19th century's most brilliant engineers, ingenious inventors, successful manufacturers, and fascinating personalities. Raised in a German backwater amid the war-torn chaos of the Napoleonic Wars, he immigrated to the US in 1831, where he became wealthy and acclaimed, eventually receiving a carte-blanche contract to build one of the 19th century's most stupendous and daring works of engineering: a gigantic suspension bridge to span the East River between New York and Brooklyn. 

Dealers of Lightning is the riveting story of the legendary Xerox PARC'a collection of eccentric young inventors brought together by Xerox Corporation at a facility in Palo Alto, California, during the mind-blowing intellectual ferment of the seventies and eighties. Here for the first time is...

The remarkable story of an ordinary man who was transformed when a traumatic injury left him with an extraordinary gift. No one sees the world as Jason Padgett does. Water pours from the faucet in crystalline patterns, numbers call to mind distinct geometric shapes, and intricate fractal patterns emerge from the movement of tree branches, revealing the intrinsic mathematical designs hidden in the objects around us. Yet Padgett wasn’t born this way. Twelve years ago, he had never made it past pre-algebra. But a violent mugging forever altered the way his brain works.

Drawing on 40 years of research and a treasure trove of new information, Tesla: Wizard at War provides a comprehensive view of Tesla's discoveries, which continue to influence today's military technology and diplomatic strategies. One of the world's leading Tesla experts, Marc J. Seifer, offers new insight into the brilliant scientist's particle beam weapon (aka the "Death Ray") and explores his military negotiations with pivotal historical figures - including his links to Joseph Stalin, Vannevar Bush, General Andrew McNaughton, and Franklin Delano Roosevelt. 

Elon Musk is among the most controversial titans of Silicon Valley. To some, he's a genius and a visionary, and to others, he's a mercurial huckster. Billions of dollars have been gained and lost on his tweets, and his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car.

A NEW YORK TIMES BESTSELLER "Narrator Suehyla El-Attar has a strong voice for this memoir of a woman's journey into the mostly male world of tech start-ups in Silicon Valley. She is energetic, funny, and swift while telling the story of Anna Wiener's acculturation from book publishing in...

Nikola Tesla, a Serbian immigrant, invented the radio, the induction motor, the neon lamp, and the remote control. Tesla's personal life was magnificently bizarre. Strikingly handsome and impeccably dressed, he was germophobic and never shook hands. He required nine napkins when he sat down to dinner. In later years, he ate only white food and conversed with the pigeons in Bryant Park. This clear, authoritative, and highly enjoyable biography takes account of all phases of this remarkable life.

Long before Oliver Sacks became a distinguished neurologist and best-selling writer, he was a small English boy fascinated by metals - also by chemical reactions (the louder and smellier the better), photography, squids and cuttlefish, H.G. Wells, and the periodic table. In this endlessly charming and eloquent memoir, the he chronicles his love affair with science and the magnificently odd and sometimes harrowing childhood in which that love affair unfolded.

Escucha ahora la biografía definitiva de Albert Einstein, uno de los iconos del siglo XX y su mayor genio.

A mesmerizing biography of the brilliant and eccentric medical innovator who revolutionized American surgery and founded the country’s most famous museum of medical oddities Imagine undergoing an operation without anesthesia performed by a surgeon who refuses to sterilize his tools—or even...

Richard Feynman foi um gênio incomum. Espirituoso, ele conta os casos mais engraçados e excêntricos desde a infância, quando já se mostrava um menino engenhoso e brincalhão, até o momento em que recebeu o prêmio Nobel, com a personalidade desafiadora e fora dos padrões que o tornou extremamente popular dentro e fora da área acadêmica. Suas palestras sobre física, um marco na vida de outras personalidades extraordinárias, como Bill Gates—que assina uma breve introdução neste livro—encantaram gerações de estudantes e outros interessados em conhecimento científico de uma maneira geral.

Over a 60-year career in public affairs, Vannevar Bush—engineer, inventor, educator, and public face of government-funded science—sought to eliminate roadblocks to innovation in science and technology. In Pieces of the Action, a collection of memoir-essays, he reflects on his role in shaping the policies and organizations that powered American research and development in the mid-20th century.

A New York Times bestseller! The historic race that reawakened the promise of manned spaceflight A Finalist for the PEN/E. O. Wilson Literary Science Writing Award Alone in a Spartan black cockpit, test pilot Mike Melvill rocketed toward space. He had eighty seconds to exceed the speed of sound...