Ergebnis für "vertrieb" in Akademiker & Spezialisten

The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."

Throughout her illustrious career, Charlotte Beers has been a CEO, a chairman, an undersecretary of state, and the first woman to appear on the cover of Fortune magazine. But none of those titles compare to what Charlotte is called today: a teacher, educating women across the United States and Europe on how to break the glass ceiling in what she calls “the era of forging ahead for women.” Now, Charlotte shares her extensive knowledge and experience in I’d Rather Be in Charge, detailing concrete solutions to the most serious issue facing working women today....

"My Life in Advertising" by Claude C. Hopkins offers a riveting glimpse into the early 20th-century advertising world through the lens of one of its most innovative practitioners. This autobiographical work not only chronicles Hopkins' rise from humble beginnings to become a leading figure in the advertising industry, but also imparts the wisdom and strategies he developed along the way.

An exclusive look at one of the world's most successful and controversial companies and the mysterious family behind it.

There's a Customer Born Every Minute reveals the lost wisdom of famous entrepreneur and showman, P. T. Barnum. Barnum was much more than a showman; he was a dedicated businessman and entrepreneur with a razor-sharp mind. In this delightful and absorbing new edition, Joe Vitale reveals the secrets of Barnum's success and shares the 10 key business practices that Barnum developed and lived by.

Entdecke jetzt die NEUE überarbeitete Auflage und erfahre die bahnbrechenden Geheimnisse hinter einer der unsterblichen Werbestrategien, die schon so vielen Menschen zu Reichtum verholfen haben.

Smart, competent, and capable people are rare and in high demand. Every organization-from commercial enterprises, healthcare, non-profit, sports, education, to the military-is in an outright battle to recruit and retain these bright and talented people. Fanatical Military Recruiting begins where the Recruiting and Retention colleges of the various branches of the military leave off. It is an advanced, master's level training resource designed specifically for the unique demands of Military Recruiting.

It’s a raw, real memoir of Rich’s unconventional journey to the top, revealing that the key to sales mastery lies in self awareness and embracing the unknown. Through candid storytelling, Rich shares his transformative path, showcasing how understanding himself fueled his success in building and selling a thriving eCommerce empire to Capgemini. It’s a testament to the power of personal growth intertwined with sales prowess. But it wasn’t all smooth sailing.

Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three 30-something friends looking to break free from corporate doldrums, Zendesk Inc. became one of the hottest enterprise software companies, rapidly growing with customers in 150 countries. But its success was anything but predestined.

John Carlton slyly refers to himself as “the most ripped-off writer on the Web”, and no one on the inside of the online business world disagrees. Other marketers also call John “the most respected writing teacher alive", and the list of well-known marketers who freely reference John as their primary mentor for writing sales messages is just staggering.

Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the 20th century’s most intriguing figures. Albert D. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands. But his impact went far beyond traditional advertising. This is the story of a man who shaped an industry - and changed the way we look at our world.

What if the sales job that was supposed to changed your life ended up breaking your soul? 'The High Road' is a true story, names changed, truths intact. About one spring inside a door-to-door sales cult that promised purpose, power, and paydays... but delivered something far stronger. James Johnson didn't john Astra to make friends. He joined to win. To out work, outhink, and outlast everyone. What he didn't expect was to watch cracks form from the inside. The manipulations, the blind loyalty, the pressure disguised as passion.

It's no secret; starting a company is hard. So many decisions are interdependent on factors outside of our control. Some founders follow a business plan; others operate by the seat of their pants. But all entrepreneurs need a personal framework to follow. With hard-won insight, humor, and an insider's knowledge of the entrepreneurial space, Chop Dawg founder/CEO Joshua H. Davidson dispels the myths and false promises that entrepreneurs are often too keen to believe in when starting out, and lays out a practical framework for lasting success.

In 2000, Chris Cicchinelli was 25 and at a crossroads. He had just been forced to leave a promising position at a large retail franchise when his mother, Patty Brisben, called. She wanted her son’s help in growing her women-only, in-home and virtual party business featuring relationship enhancement products.

In Willing & Abel, Mike Abel, one of the founding partners of multi-award-winning advertising agency M&C Saatchi Abel, reveals the secret sauce behind the company’s success by sharing lessons hard-learned at the coalface of business, leadership, and creativity over the last 30 years. Ethics and empowerment, trust and value, gut instincts and tough decisions - this is what it takes to build a business that is future-fit come rain, shine, pandemics, or government corruption.

Admen, Mad Men, and How Advertising Really Works is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.

There is an art to using today's colorful digital tools you need to know about to be ahead in business. You can quickly take advantage of the experience of the author, who has spent millions of dollars on effective marketing and advertising for the mere cost of a book! Discover why black and white (business dinosaur marketing) is out and how creatively the author has you Color Your Message with best practices for modern day content marketing and advertising.

These are true stories of winners and losers in the quest for superior service. Who wins? Who loses? It's up to you! Benchmark the best service innovations (Chapter 5: Generating New Ideas). Discover how to keep your customers happy, loyal, and buying more (Chapter 10: Building Up Your Business). Find out who makes the biggest mistakes in service and what you must avoid (Chapter 13: The Infinite Absurdity Awards).

You are in charge of your own personal branding as an entrepreneur. Accordingly, if you wish to achieve great things in the business world, LinkedIn is the first logical place to start the process of building your personal brand. If you disregard the importance of branding, your ambitions are likely to be frustrated, and your competitors are more likely to win. If you do, you are more likely to win and succeed in your business objectives, whatever they are.

This book will follow a step-by-step process to help you start your career and further your career in the sales engineering world. You will find that you can enter this career at various technical skill levels to almost no technical skills, provided you have the charisma, drive, and interpersonal capability to tell great stories. The one goal is to become that trusted advisor for your customer and identify the critical business and technical issues you can solve.