Ergebnis für "The Trout" in Wirtschaft & Karriere

Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.

Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success.

Los hombres y las mentes mas grandes de la historia - Epicuro, Sócrates, Platón, Aristóteles, Sun Tzu, Seneca, Beaudelaire, Sir Francis Bacon, George Bernard Shaw, Oscar Wilde y Winston Churchill comparten con nosotros durante esta ligera vista a la etiqueta, la salud, el estado físico, la cultura, las artes, los deportes, la buena vida, el vino, las mujeres y la música.

Legendary 17th century swordsman Miyamoto Musashi’s exposition of sword fighting, strategy and Zen philosophy. Required reading for any martial artist, business person or student of strategy. Includes the one hour Zen inspired soundtrack The Mysterious Sound of Wind in the Bamboo. Performed on authentic Japanese instruments.

To bring the principles of finding the obvious to life, Trout finds obvious solutions to today's troubles for the likes of GM, Coke, Wal-Mart, newspapers, and the bewildering beer business. The fundamental problem is that professional marketers overlook the most obvious and effective ideas entirely, in an attempt to be clever or creative. But if an idea is obvious to you, it will be obvious to your consumer - which is why it will work.

The original American entrepreneur! One of the great historical business leaders shares his observations on making money. A must-listen for anyone interested in business.

Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes...

These are the strategies that built the biggest companies in the world, and made their owners the richest men in the world. Six hours of essential listening for anyone who is interested in business. Includes sections on Steve Jobs and Apple; Bill Gates and Microsoft; MacDonald’s and Ray Croc; Thomas Edison and General Electric; the Coca Cola Company; the Rockefellers and Standard Oil; the Hershey Chocolate Company; Sam Walton and Walmart and Henry Ford of the Ford Motor Company.

Perhaps one of the most influential and controversial books in history, Machiavelli’s The Prince raises issues that are still debated centuries after its publication. The theories he developed in The Prince were derived from his observation of the successes and failures of the ruling class. The Prince was designed as a practical guide for newly appointed rulers and is required reading for all persons in a position of authority who strive for grandeur in business and politics.

This special edition of A Book of Five Rings contains one hour of traditional Japanese flute (shakuhachi) and 43 minutes of music by traditional japanese ensemble. The music appears track by track at the end of the two and a half hour audiobook and is included as wonderful compliment to this dynamic and elegant listening experience. Legendary 17th-century swordsman Miyamoto Musashi’s exposition of sword fighting, strategy, and Zen philosophy.

This is how they did it. These are the strategies and moves that built the biggest companies in the world, and made their owners the richest men in the world. Six hours of essential listening for anyone who wants to make money.

This timeless text is required listening for any business person or athlete interested in strategy. It includes a soundtrack entitled "The Mysterious Sound of Wind In the Bamboo", a 43-minute collection of Zen-inspired Japanese music by the Matsu Take Ensemble.

The timeless original text; required listening for anyone interested in strategy. This is a work of subtlety and paradox that shows the way to a clean and aesthetic triumph. Sun Tzu insisted that a skilled warrior observes, calculates, outwits , and outmaneuvers an adversary, and in doing so averts the destruction of battle.

This is legendary 17th century swordsman Miyamoto Musashi’s exposition of sword fighting, strategy, and Zen philosophy. Required listening for any martial artist, business person, or student of strategy, this audiobook includes the one hour Zen inspired soundtrack, The Mysterious Sound of Wind in the Bamboo, performed on authentic Japanese instruments.

The Art of War has been applied to many fields outside of the military. Many business books have applied the lessons taken from the book to office politics and corporate business strategy. Many Japanese companies make the book required reading for their key executives. The book is also popular among Western business circles citing its utilitarian value regarding management practices. Many entrepreneurs and corporate executives have turned to it for inspiration and advice on how to succeed in competitive business situations.

The original American entrepreneur! One of the great historical business leaders shares his observations on making money. A must-listen for anyone interested in business.