Ergebnis für "The Influence Effect" in Geld & Finanzen

Ever wondered how influencers skyrocket to fame overnight? The Influencer Effect takes you behind the scenes, sharing the real stories of influencers—their rise to success, the challenges they face, and how their lives change in an instant.Hear firsthand how viral moments happen, what it’s like to work with brands, attend exclusive events, and create content for a living.Get the unfiltered truth—the highs, the lows, and everything in between.Subscribe now and tune in every week for a new episode!Instagram: https://www.instagram.com/theinfluencereffectpod/TikTok: https://www.tiktok.com/@...

How can the average business owner, who doesn’t have the budget for a celebrity endorsement, create Influencer success for their company? There is a replicable process called GEARS, that Jameson describes in his book. As it turns out, celebrities are not always the best type of influencer. Lesser-known experts can often have a bigger impact on their following, much like a referral from a close friend or family member. These people are known as micro-influencers and your business will improve by working with them.

Society embraces regulations that limit physical harm to others, as when smoking restrictions are defended as protecting bystanders from secondhand smoke. But we have been slower to endorse parallel steps that discourage harmful social environments, as when regulators fail to note that the far greater harm caused when someone becomes a smoker is to make others more likely to smoke. In Under the Influence, Robert Frank attributes this regulatory asymmetry to the laudable belief that individuals should accept responsibility for their own behavior.

The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedented digital transformation and tapping into this...