Ergebnis für "The A Gap" in Marketing & Vertrieb

People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid.

The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.

Who has power in the brand-customer relationship and what happens when you redistribute it?The Governance Gap is the podcast that asks the question no one in business is asking yet. Every episode, host Alex sits down with founders, CEOs, and brand innovators across fashion, sport, food, tech, and the creator economy to explore what happens when brands stop talking at customers and start governing with them.This isn't another customer experience podcast. This isn't a growth hacking show. The Governance Gap is the only podcast exploring the structural shift from passive consumption to active ...

The Good AI Podcast (GAP) is where artificial intelligence in media planning and buying meets practical application. Hosted by Jonathan Gudai, CEO of AdOmni and Board Member of DPAA, each episode focuses on how real teams are using AI to solve real problems in marketing, media and creative work. Actionable conversations help listeners close the GAP between understanding AI and applying it. The show brings together builders, operators and innovators who share the tools, workflows and lessons that move ideas into the real world. Brought to you in partnership with the DPAA.

Hosted by Abhyuday Ganesh Rajaa (PGP-BL, IIM Kozhikode), this podcast explores the evolving relationship between Product Management and Product Marketing — two roles critical to every successful product, yet often misunderstood. We speak with professionals who’ve worked across the product spectrum — building features, launching go-to-market strategies, decoding customer insights, and navigating team dynamics. Whether you're an aspiring PM or PMM, an MBA student exploring career paths, or a product leader looking to foster better cross-functional collaboration — this series is for you.

This audiobook addresses the paradox that automobile salespeople face every week at automobile dealerships. That is, dealerships spend tens of thousands of dollars on big sales advertising huge discounts, and yet hold a sales meeting on Saturday mornings to push salespepople into holding onto the gross profit margin.

Daniel Forrester, an expert in culture and strategy, is sitting down with leaders across industries—both commercial and not-for-profit—to learn how they are closing the gaps between their business visions and the culture of their organizations. From seemingly insurmountable turnarounds and mergers to the digitization and automation of business, Culture Gap will explore stories of leaders driving massive change and building movements through their purpose, values, and vision. As the world moves rapidly toward technology and automation, it is the health of organizational culture that will ...

Why can't sales and marketing get on the same page? On Mind the Gap, host Nick Ziech-Lopez speaks with leaders in Sales, Marketing, Product Marketing, and Sales Enablement to understand why revenue teams get out of alignment, and how to close the gap in between them.

A podcast for B2B Marketing Managers who want to become more strategic, develop their people skills and grow their expertise in order to raise the profile of marketing in their organisations. The B2B marketing gap is the void, or in other words lack of strategy, between directors on the board and junior/ mid-level marketers. Join me for practical advice, a refreshing confidence boost and the odd entertaining anecdote.

This podcast helps bridge the knowledge gaps between marketing and creative teams. Episodes explore how to communicate creatively, production hacks that save time, and unique solutions to ongoing creative problems. Open Pixel Studios is a women-owned (WBENC) certified animation studio in Massachusetts that creates custom animated marketing content. Hosts Will Colón and Kathryn Taccone are co-founders of Open Pixel Studios with years of industry experience in sales, marketing, animation, design, and education. Submit a question to the pod! -> openpixelstudios.com/podquestion