Ergebnis für "S" in Sprache, Vokabeln & Grammatik

Ideas are the currency of the twenty-first century. In order to succeed, you need to be able to sell your ideas persuasively. This ability is the single greatest skill that will help you accomplish your dreams. Many people have a fear of public speaking or are insecure about their ability to...

Use the English you already know to quickly learn the basics of Spanish with this unique, accessible guide—from one of America’s most prominent language teachers. Read, write, and speak Spanish in only a few short weeks! Even the most reluctant learner will be astonished at the ease and...

Masters of language can turn unassuming words into phrases that are beautiful, effective, and memorable. What are the secrets of this alchemy? Part of the answer lies in rhetorical figures: practical ways of applying great aesthetic principles to a simple sentence or paragraph. Farnsworth’s Classical English Rhetoric recovers this knowledge for our times. It amounts to a tutorial on eloquence conducted by Churchill and Lincoln, Dickens and Melville, Burke and Paine, and more than a hundred others.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Theme—the mysterious cousin of plot and character. Too often viewed as abstract rather than actionable, theme is frequently misunderstood and left to chance. Some writers even insist theme should not be purposefully implemented. This is unfortunate, because in many ways theme is story. Theme is the heart, the meaning, the point. Nothing that important should be overlooked. Powerful themes are never incidental. They emerge from the conjunction of strong plots and resonant character arcs.

Durante muchos años, Cayetana Fitz-James Stuart, duquesa de Alba, quedó sepultada bajo demasiados estereotipos que no hacían justicia a un personaje fascinante. Este libro rescata a la mujer y al icono que marcó una época, se convirtió en una de las personas más famosas y admiradas del mundo y contribuyó, como pocas, a abrir España a la modernidad. Ella fue el mejor exponente de una aristocracia que se codeaba con escritores y artistas, que abrazaba la cultura y la moda, y que disfrutaba de una vida cosmopolita con amistades por todo el mundo.

This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers’ brains and captivate them through each plot element. Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what...

Mankind has a distinct advantage over other terrestrial species: we talk to one another. But how did we acquire the most advanced form of communication on Earth? Daniel L. Everett, a "bombshell" linguist and "instant folk hero" (Tom Wolfe, Harper's), provides in this sweeping history a comprehensive examination of the evolutionary story of language, from the earliest speaking attempts by hominids to the more than 7,000 languages that exist today.

NOW AVAILABLE ON AUDIO! Before he gave us the “one of a kind classic” (The Wall Street Journal) memoir On Writing, Stephen King wrote a nonfiction masterpiece in Danse Macabre, “one of the best books on American popular culture” (Philadelphia Inquirer). From the author of dozens of #1...

You know the feeling: You thought you said exactly what you wanted to, but somehow a different message comes across. You end up feeling misunderstood...and the relationship that you're building -- at home, on the job, on a date, or in an interview -- slips a little further out of your control...

An expat's witty and insightful exploration of English and American cultural differences through the lens of language that will leave listeners gobsmacked. In That's Not English, the seemingly superficial differences between British and American English open the door to a deeper exploration of a historic and fascinating cultural divide. In each of the 30 chapters, Erin Moore explains a different word we use that says more about us than we think.

Ready to take your story's character arcs and themes to the next level? This latest book from veteran writing teacher and story theorist K.M. Weiland ventures far beyond the popular and pervasive Hero's Journey to explore six important archetypal character arcs, representing key moments of initiation in the human experience.

J. K. Rowling's magical tale, Harry Potter and the Sorcerer's Stone, has captivated millions of readers for decades, transporting them into a world where a young boy discovers he is not only a wizard but also the key to a larger, hidden world of magic. As Harry navigates the challenges of his new life at Hogwarts School of Witchcraft and Wizardry, he uncovers secrets about his past and faces the ultimate test of courage and friendship. For writers, Rowling's work stands as an aspirational model of world-building and character development.

In this book, you'll discover how Napoleon Bonaparte mastered the use of the pregnant pause to grab attention, how Lady Margaret Thatcher punctuated her most serious speeches with the use of subtle props, how Ronald Reagan could win even the most hostile crowd with carefully timed wit, and much, much more. Whether you're addressing a small nation or a large staff meeting, you'll want to master the tips and tricks in Speak Like Churchill, Stand Like Lincoln.

In Polish: Jerzy Bralczyk presents remarkable and important words that we use everyday, and on special occasions. He trails the changing meaning of words, as well as surprising comebacks of the words that were seemingly forgotten. Bralczyk's book about words is a thrilling story about the metamorphoses of the Polish language, but also about the changes in Polish customs, culture, and politics.

Tired of the hero's journey? Frustrated that funny, romantic, and comforting stories aren't taken seriously? Sad that the books and movies you love never seem to be critically acclaimed, even when they sell like crazy? The heroine's journey is here to help. Multiple New York Times best-selling author Gail Carriger presents a clear, concise analysis of the heroine's journey, how it differs from the hero's journey, and how you can use it to improve your writing and your life. Narrated by Starla Huchton.

An NPR Book Concierge Best Book of 2018! A stunning story about how power works in the modern age--the book the New York Times called "one helluva page-turner" and The Sunday Times of London celebrated as "riveting...an astonishing modern media conspiracy that is a fantastic read." Pick up the...

50th Anniversary Edition—With a new foreword on what Watergate means today. “The work that brought down a presidency...perhaps the most influential piece of journalism in history” (Time)—from the #1 New York Times bestselling authors of The Final Days. The most devastating political...

Speak your mind effectively! The best, most direct way to convey your intelligence, expertise, professionalism, and personality to other people is through talking to them. But most people have no idea what they sound like. And even if they do, they don’t think they can change it. It’s the Way You Say It is a thorough, nuts-and-bolts guide to becoming aware and taking control of how you communicate with others. Dr. Carol Fleming provides detailed advice and scores of exercises.

Do you HATE public speaking? Are you TERRIFIED to stand in front of people? When you think of speaking, do you get nervous, anxious, even sweaty? You don’t have to be afraid any longer. It can seem like everyone is a gifted speak when you watch TED talks or compare yourself to skilled co-workers giving presentations. Don't get caught up in comparison. Instead, take action to improve YOUR ability and to overcome your fear. If you struggle when you speak, then you are not alone. Public speaking is the number one fear in America.