Ergebnis für "S" in Sprache, Vokabeln & Grammatik

Ideas are the currency of the twenty-first century. In order to succeed, you need to be able to sell your ideas persuasively. This ability is the single greatest skill that will help you accomplish your dreams. Many people have a fear of public speaking or are insecure about their ability to...

Masters of language can turn unassuming words into phrases that are beautiful, effective, and memorable. What are the secrets of this alchemy? Part of the answer lies in rhetorical figures: practical ways of applying great aesthetic principles to a simple sentence or paragraph. Farnsworth’s Classical English Rhetoric recovers this knowledge for our times. It amounts to a tutorial on eloquence conducted by Churchill and Lincoln, Dickens and Melville, Burke and Paine, and more than a hundred others.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers’ brains and captivate them through each plot element. Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what...

You know the feeling: You thought you said exactly what you wanted to, but somehow a different message comes across. You end up feeling misunderstood...and the relationship that you're building -- at home, on the job, on a date, or in an interview -- slips a little further out of your control...

Use the English you already know to quickly learn the basics of Spanish with this unique, accessible guide—from one of America’s most prominent language teachers. Read, write, and speak Spanish in only a few short weeks! Even the most reluctant learner will be astonished at the ease and...

Theme—the mysterious cousin of plot and character. Too often viewed as abstract rather than actionable, theme is frequently misunderstood and left to chance. Some writers even insist theme should not be purposefully implemented. This is unfortunate, because in many ways theme is story. Theme is the heart, the meaning, the point. Nothing that important should be overlooked. Powerful themes are never incidental. They emerge from the conjunction of strong plots and resonant character arcs.

50th Anniversary Edition—With a new foreword on what Watergate means today. “The work that brought down a presidency...perhaps the most influential piece of journalism in history” (Time)—from the #1 New York Times bestselling authors of The Final Days. The most devastating political...

Speak your mind effectively! The best, most direct way to convey your intelligence, expertise, professionalism, and personality to other people is through talking to them. But most people have no idea what they sound like. And even if they do, they don’t think they can change it. It’s the Way You Say It is a thorough, nuts-and-bolts guide to becoming aware and taking control of how you communicate with others. Dr. Carol Fleming provides detailed advice and scores of exercises.

An NPR Book Concierge Best Book of 2018! A stunning story about how power works in the modern age--the book the New York Times called "one helluva page-turner" and The Sunday Times of London celebrated as "riveting...an astonishing modern media conspiracy that is a fantastic read." Pick up the...

NOW AVAILABLE ON AUDIO! Before he gave us the “one of a kind classic” (The Wall Street Journal) memoir On Writing, Stephen King wrote a nonfiction masterpiece in Danse Macabre, “one of the best books on American popular culture” (Philadelphia Inquirer). From the author of dozens of #1...

This delightful workshop covers how you can use the myths and fairy tales that link us all to give your story more oomph. Get ready to laugh while you learn, because the speaker is a natural storyteller and a witty observer of life. Whether you're creating a screenplay, a novel, a play, a computer game, a puppet show, or just an entry in your journal, your story will be richer, it will touch more people and it will have more meaning and depth after you listen to Chris Vogler's talk.

An expat's witty and insightful exploration of English and American cultural differences through the lens of language that will leave listeners gobsmacked. In That's Not English, the seemingly superficial differences between British and American English open the door to a deeper exploration of a historic and fascinating cultural divide. In each of the 30 chapters, Erin Moore explains a different word we use that says more about us than we think.

Have you ever said, "I've always wanted to write a book for kids!" but then never got around to it? Maybe you didn't know where to start, or how to get a good idea. Now you can start to write your book for children when you listen to How to Write a Children's Book, brought to you by the Institute of Children's Literature. Whether you want to have a full-blown career writing children's books, be traditionally published, self-published, or simply want one book to hand down to your own children and grandkids, How to Write a Children's Book will help you.

Tens of thousands of readers have studied and applied this practical guide to instruction in argumentation and communication since it was first published in 1961. In this fourth edition - the Fiftieth Anniversary Edition - authors Jon M. Ericson, James J. Murphy, and Raymond Bud Zeuschner have made significant revisions to improve the depth, flow, and clarity of this popular debater's handbook. With straightforward explanations and specific applications geared toward contemporary debate practice, this compact volume offers students and teachers clear-cut assistance.

Do you HATE public speaking? Are you TERRIFIED to stand in front of people? When you think of speaking, do you get nervous, anxious, even sweaty? You don’t have to be afraid any longer. It can seem like everyone is a gifted speak when you watch TED talks or compare yourself to skilled co-workers giving presentations. Don't get caught up in comparison. Instead, take action to improve YOUR ability and to overcome your fear. If you struggle when you speak, then you are not alone. Public speaking is the number one fear in America.

Ready to take your story's character arcs and themes to the next level? This latest book from veteran writing teacher and story theorist K.M. Weiland ventures far beyond the popular and pervasive Hero's Journey to explore six important archetypal character arcs, representing key moments of initiation in the human experience.

Gotham Writers' Workshop has mastered the art of teaching the craft of writing in a way that is practical, accessible, and entertaining. Now the techniques of this renowned school are available in this audiobook. Once you've listened—and written—your way through this book, you'll have a command of craft that will enable you to turn your ideas into effective short stories and novels. You will be a writer.

In this book, you'll discover how Napoleon Bonaparte mastered the use of the pregnant pause to grab attention, how Lady Margaret Thatcher punctuated her most serious speeches with the use of subtle props, how Ronald Reagan could win even the most hostile crowd with carefully timed wit, and much, much more. Whether you're addressing a small nation or a large staff meeting, you'll want to master the tips and tricks in Speak Like Churchill, Stand Like Lincoln.

Show yourself who's in charge using the original art of persuasion, backed by contemporary pop culture examples that make transforming your habits and achieving goals easy, even fun—from the New York Times bestselling author of Thank You for Arguing Rhetoric once sat at the center of elite...