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Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.

Learn the 25 keys to unlocking the powerful and useful information buried in corporate financial statements, in this program from the New York Times Pocket MBA series. You can also subscribe to an audio edition of the Times.

Learn the 25 keys to doing business on an international scale, from foreign exchange risks to import/export duties with this program from The New York Times Pocket MBA Series.

Learn the 25 keys to a great business plan, including writing the company's mission, identifying marketing opportunities, calculating appropriate financial ratios, and projecting growth rates, that will help guide your company's expansion and attract necessary funding. Business Planning is part of The New York Times Pocket MBA Series.

Learn the 25 keys to building brand awareness, understanding the secrets of advertising and pricing strategies, and integrating the four P's of marketing. This program is part of The New York Times Pocket MBA Series.

Learn the 25 keys to improving your management and leadership skills, including effective communication, efficient implementation, and strong team building. This program is part of The New York Times Pocket MBA Series. The series also includes a valuable program on Sales and Marketing.

Learn the 25 keys in managing the growth of a business, including identifying your company's competitive advantage, implementing a total quality strategy, hiring a professional management team and creating a visionary growth-oriented corporate culture. Part of The New York Times Pocket MBA Series.

For the latest in business and world news, subscribe to The New York Times Audio Digest!

Learn the 25 keys to selecting and managing outside investment, through mergers, acquisitions, and project-specific financing, as well as R&D internal investment, for long-term growth and expansion. Managing Investment is part of The New York Times Pocket MBA series.

Josh Kaufman ha creado su propio negocio, que se basa en condensar los principios básicos del management y hacerlos fácilmente accesibles para todo tipo de profesionales, sea cual sea su nivel de responsabilidad o el sector en que trabajan. En MBA personal comparte con sus oyentes los conceptos esenciales en todas las áreas de la gestión empresarial.

Obtenir un MBA (Master of Business Administration) est cher et pas toujours rentable. C'est ce constat qui a poussé Josh Kaufman à créer le site web PersonalMBA.com (devenu rapidement une référence) comme une alternative possible aux formations proposées dans les écoles de commerce. Sur son site, il partage sa liste de lecture des meilleurs livres de business à dévorer et il explique de manière simple les concepts et les principes à connaître pour réussir sa carrière ou son entreprise.

Want to get an MBA? The Complete MBA For Dummies, 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today's most innovative business strategies. From management to entrepreneurship to strategic planning, you'll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing. This easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business.

A totally revised, new edition of the best-selling guide to business school basics.

The best-selling book that invented the "MBA in a book" category, The Portable MBA, Fifth Edition, is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight - but don't need the hassle of business school - have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics.

You can talk about theories, concepts, and ideologies all you want, but when it gets right down to it, winning in business is all about mastering the gritty, inescapable, make-or-break, real-life dilemmas that define the new economy, the old economy, and everything in between. My boss is driving...