Ergebnis für "Laura" in Marketing & Vertrieb

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the...

Tom Hopkins, the world's leading expert on salesmanship and author of 11 books, joins forces with award-winning speaker Laura Laaman to create a fool-proof guide to being a successful salesperson. This handbook focuses on selling techniques, from handshakes and clothing to networking and presentations.

Laura Perkes is a seasoned Public Relations specialist, the Founder of PR with Perkes and the author of Amazon bestselling book “How To Get PR”. Join her on the ‘What is Public Relations? Podcast’ where she shatters outdated perceptions of PR and reveals how entrepreneurs, start-ups and SMEs can harness the power of PR to amplify their reach beyond social media. Laura shares how to repurpose content across multiple channels, manage your reputation and connect with audiences who genuinely need your expertise. Discover why PR is the secret weapon for generating leads, closing sales and...

Branding. Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace.The only question is, how do you do it?Learn the laws of...

Over 60 million items are listed on Etsy - so how do you ensure that customers are buying yours? This audiobook shares everything you need to know about creating a cohesive brand that will catch (and hold!) customers' attention; the practice that can bring you 20 times the traffic opportunity when compared to paid advertising, and how to get started with it yourself; tips on how to identify your ideal customer, and then actually reach that customer, with your advertisements; the six key factors that will boost your SEO and make search engines your new best friend; and more.

Welcome to a powerful expert collaboration featuring teachers, coaches, and transformational leaders who use writing as a tool for impact, healing, change, and income. Whether you're a seasoned writer or just beginning, this guide and community will help you break through fear, find your voice, share your message with bold authenticity, and build a business based on the craft.

Consumers are overwhelmed by choices and inundated with marketing messages. And despite an obsession with positioning amongst the world’s most well-known companies, too many brands retain an outdated focus on “being better” and using “line-extensions” rather than on what really matters in the mind—being different than your strategic enemy.

Milenio CEOs es un programa de entrevistas de Milenio, disponible como podcast y como programa de televisión, conducido por la periodista Regina Reyes Heroles. Cada episodio ofrece una conversación a fondo con directores generales (CEOs) de las empresas más importantes de México, revelando las estrategias y visiones detrás de las decisiones que transforman sus organizaciones.

Women’s sports aren’t just growing—they’re booming. And Courtside is where you’ll get the inside track on the deals, disruptors, and dollars driving the industry forward. Hosted by Laura Correnti, award-winning media executive and founder of Deep Blue Sports & Entertainment, this podcast goes beyond the scores to spotlight the power players, trends, and investments shaping the future of this billion-dollar business. From groundbreaking sponsorships to media rights battles and the investors betting big, Courtside delivers the play-by-play on how women’s sports are changing the ...

Hosted by Laura Capes Terry, Be Locally Loved spotlights beloved local businesses, community leaders, creative connectors who are building stronger communities through trust, connection, and serving others well. At its core, Be Locally Loved is about connection. In a world where rapid growth can make communities feel more disconnected, Be Locally Loved shines a spotlight on the businesses, organizations, individuals, and places creating trust, belonging, and real human connection at the local level. Through podcast conversations, social storytelling, and local features, Be Locally Loved ...

Maddyness lance une série de grands entretiens avec Laura Tenoudji pour mettre en lumière des parcours entrepreneuriaux d'exception. Dans le podcast "Laura m'a dit", la journaliste reçoit des personnalités de l'écosystème startup pour évoquer leur actualité, revenir sur leur vision et se projeter dans leur avenir. Une discussion à coeur ouvert, dans une ambiance intimiste propice à la confidence. Hébergé par Ausha. Visitez ausha.co/fr/politique-de-confidentialite pour plus d'informations.

Fred Reichheld's 2006 book The Ultimate Question - that question being, "How likely is it that you would recommend this company to a friend or colleague?" - challenged the conventional wisdom of customer satisfaction programs. It coined the terms "bad profits" and "good profits" and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company. Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the methodology behind answering the question.

This intelligent, breezy listen provides tools, exercises, and additional resources that offer real-world support to tackle your own engaging, competitive, and authentic brand identity. Entertaining examples from pop culture and politics round out this book that can truly take you from individual to empire.

Most every company leader is in pursuit of growth. Growing companies are attractive. They’re attractive to partners, employees, and of course, customers. If your company is not growing, then you and your shareholders are losing equity, profit, and employees. Growth doesn’t just occur - growth takes the right culture, processes, and discipline. Most importantly, growth takes intent and deliberate, focused action. 

In an ideal world, we'd succeed based on our actual skills and performance. But in the real world, subtle perceptions and stereotypes - about appearance, race, gender, experience and more - colour others' perceptions. The result might be that your hard work isn't noticed or appreciated, your effort doesn't lead to proportional rewards and your good ideas aren't taken seriously. But it doesn't have to be that way. As Harvard Business School Professor Laura Huang has discovered, there's a way to flip stereotypes and obstacles in your favour.

In an increasingly digital age, website content is the pinnacle launch pad that prompts your audience to act. Establish your brand values, determine the needs of your niche audience, and curate a website that highlights the exclusive opportunities only you can offer with Content is King as your go-to handbook.

asoziales marketing ist kein vorwurf. es ist ein kompliment. laura und elly. favourite competitors im agenturgeschäft, business partners im ecom, best friends im real life und jetzt auch noch podcast hosts. champagner & conversions ist der podcast über asoziales marketing vom feinsten, unternehmertum das skaliert und 17h schichten mit meerblick. themen: performance marketing, google ads, copywriting, ecom-skalierung, agenturaufbau, claude code, geld, erfolg. für alle die keine angst vor gutem marketing haben.

Tips, Scripts, and Strategies to make Networking less awful. Learn more at HateNetworkingLess.com

Why are most slogans and taglines ineffective? Because they're just words and a mind cannot understand words. A mind can only understand sounds. Why do most Americans remember the battlecry of the French Revolution ("Liberté, égalité, fraternité") when they cannot remember the battlecry of the American Revolution?

As we move into the twenty-first century the most important question for businesses everywhere is: What are we going to do about the Internet? The two most qualified people in the country to answer that question may be Al Ries and Laura Ries. Not only are they the authors of the BusinessWeek...