Ergebnis für "Laura" in Marketing & Vertrieb

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the...

Consumers are overwhelmed by choices and inundated with marketing messages. And despite an obsession with positioning amongst the world’s most well-known companies, too many brands retain an outdated focus on “being better” and using “line-extensions” rather than on what really matters in the mind—being different than your strategic enemy.

Over 60 million items are listed on Etsy - so how do you ensure that customers are buying yours? This audiobook shares everything you need to know about creating a cohesive brand that will catch (and hold!) customers' attention; the practice that can bring you 20 times the traffic opportunity when compared to paid advertising, and how to get started with it yourself; tips on how to identify your ideal customer, and then actually reach that customer, with your advertisements; the six key factors that will boost your SEO and make search engines your new best friend; and more.

Branding. Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace. The only question is, how do you do it? Learn the laws of...

Why are most slogans and taglines ineffective? Because they're just words and a mind cannot understand words. A mind can only understand sounds. Why do most Americans remember the battlecry of the French Revolution ("Liberté, égalité, fraternité") when they cannot remember the battlecry of the American Revolution?

Laura Perkes is a seasoned Public Relations specialist, the Founder of PR with Perkes and the author of Amazon bestselling book “How To Get PR”. Join her on the ‘What is Public Relations? Podcast’ where she shatters outdated perceptions of PR and reveals how entrepreneurs, start-ups and SMEs can harness the power of PR to amplify their reach beyond social media. Laura shares how to repurpose content across multiple channels, manage your reputation and connect with audiences who genuinely need your expertise. Discover why PR is the secret weapon for generating leads, closing sales and...

In an increasingly digital age, website content is the pinnacle launch pad that prompts your audience to act. Establish your brand values, determine the needs of your niche audience, and curate a website that highlights the exclusive opportunities only you can offer with Content is King as your go-to handbook.

Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of readers new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and...

Maddyness lance une série de grands entretiens avec Laura Tenoudji pour mettre en lumière des parcours entrepreneuriaux d'exception. Dans le podcast "Laura m'a dit", la journaliste reçoit des personnalités de l'écosystème startup pour évoquer leur actualité, revenir sur leur vision et se projeter dans leur avenir. Une discussion à coeur ouvert, dans une ambiance intimiste propice à la confidence. Hébergé par Ausha. Visitez ausha.co/fr/politique-de-confidentialite pour plus d'informations.

Women’s sports aren’t just growing—they’re booming. And Courtside is where you’ll get the inside track on the deals, disruptors, and dollars driving the industry forward. Hosted by Laura Correnti, award-winning media executive and founder of Deep Blue Sports & Entertainment, this podcast goes beyond the scores to spotlight the power players, trends, and investments shaping the future of this billion-dollar business. From groundbreaking sponsorships to media rights battles and the investors betting big, Courtside delivers the play-by-play on how women’s sports are changing the ...

This intelligent, breezy listen provides tools, exercises, and additional resources that offer real-world support to tackle your own engaging, competitive, and authentic brand identity. Entertaining examples from pop culture and politics round out this book that can truly take you from individual to empire.

What if you could create extraordinary success in both business and life—more income, more freedom, and more energy for what matters most—without the constant hustle or having to choose between your business and your life? The Redefining Success™ Podcast is hosted by Certified High Performance & Life Coach, Business Strategist, CEO, and Top 1% Realtor Laura Flood. A multi–7 figure entrepreneur, Laura helps high-achieving women and driven professionals build profitable, sustainable businesses while protecting their time, energy, and happiness. With over 30 years of experience, Laura has...

The podcast for innovative and progressive thought leaders anchored into their authority unapologetically. Creating Leaders, Building Legacies, Maximising Profit. You no longer have to apologise for wanting to stand out as a female leader here.Ready to evolve and expand to embody feeling comfortable to be visible, to speak without fear of judgment, this is a place where you can take up as much space as you desire without being labeled as ‘too much.’

Fred Reichheld's 2006 book The Ultimate Question - that question being, "How likely is it that you would recommend this company to a friend or colleague?" - challenged the conventional wisdom of customer satisfaction programs. It coined the terms "bad profits" and "good profits" and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company. Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the methodology behind answering the question.

Most every company leader is in pursuit of growth. Growing companies are attractive. They’re attractive to partners, employees, and of course, customers. If your company is not growing, then you and your shareholders are losing equity, profit, and employees. Growth doesn’t just occur - growth takes the right culture, processes, and discipline. Most importantly, growth takes intent and deliberate, focused action.

With no political connections, Laura was only 19 when she arrived at the White House in 1993. She volunteered answering phones in the press office and soon climbed her way up the ranks as a staff assistant, the Midwest Press Secretary, and ultimately, the White House Director of Events, where she produced the president's events on the world stage. In this audiobook, Laura shares her secrets to success, the positive and productive side of partnership, revealing essential networking tools that will increase sales, leadership, and propel you to the next level in business and beyond!

Tom Hopkins, the world's leading expert on salesmanship and author of 11 books, joins forces with award-winning speaker Laura Laaman to create a fool-proof guide to being a successful salesperson. This handbook focuses on selling techniques, from handshakes and clothing to networking and presentations.

As we move into the twenty-first century the most important question for businesses everywhere is: What are we going to do about the Internet? The two most qualified people in the country to answer that question may be Al Ries and Laura Ries. Not only are they the authors of the BusinessWeek...

Are you ready to build a playbook that makes decision-making, establishing your values, and creating wealth easy? Each week, I'll guide you through compelling questions and insightful information about entrepreneurship, gaining clarity and direction for your business journey.

Was macht ein Unternehmen zukunftsfähig? Agile Prozesse? Eine starke Marke? Persönlichkeitsentwicklung? In diesem Podcast sprechen wir darüber was Unternehmen von innen heraus stärkt. Denn Zukunft braucht Substanz, kein Buzzword-Bingo. Du bekommst tiefe Impulse zu: - Branding & Positionierung - Agilität & Resilienz - Zukunftsfähigen Strategien & Unternehmenskultur - Coaching & Beratung, die wirklich was bewegen. Ehrlich. Innovativ. BRANDgefährlich. Mit inspirierenden Gästen und klaren Worten. Damit du dein Unternehmen in eine gesunde, starke Zukunft führst.