Ergebnis für "Georges" in Wissenschaft & Technik

Surprising rules for successful monetization. In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA.

The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, authors George Lakoff and Mark Johnson explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by"—metaphors that can shape our perceptions and actions without our ever noticing them.

Haben Sie sich schon einmal gefragt, warum Ihr Flugzeugfenster ein kleines Loch hat? Aus welchem Grund sich Ihre Verdauung ausgerechnet in der Luft unangenehm bemerkbar macht? Oder ob Turbulenzen wirklich so gefährlich sind, wie sie sich anfühlen? Wie großartig wäre es, Antworten auf all diese Fragen direkt aus dem Cockpit zu erhalten ... Geht nicht? Geht doch! Der erfahrene Pilot Hans-Georg Rabacher nimmt Sie mit an Bord und bietet spannende Einblicke in die Welt des Fliegens.

At a time when many people around the world are living into their 10th decade, the longest longitudinal study of human development ever undertaken offers some welcome news for the new old age: Our lives continue to evolve in our later years and often become more fulfilling than before. Begun in 1938, the Grant Study of Adult Development charted the physical and emotional health of over 200 men, starting with their undergraduate days. The now-classic Adaptation to Life reported on the men's lives up to age 55 and helped us understand adult maturation.

Bob Lazar was a brilliant young physicist that found himself employed at a top-secret facility in the middle of the desert outside Las Vegas. Under the watchful eye of the government elite, he is tasked with understanding an exotic propulsion system being used by an advanced aerospace vehicle he is told came from outer space. The stressful work and long, odd hours start to wear on Bob and he becomes concerned for his safety. He tells his wife and a couple close friends about what he's doing in the desert, and his employers find out and are furious.

Equal parts Sapiens, Behave, and Superintelligence, but wholly original in scope, A Brief History of Intelligence offers a paradigm shift for how we understand neuroscience and AI. Artificial intelligence entrepreneur Max Bennett chronicles the five “breakthroughs” in the evolution of human...

Completely revised and updated to tackle today’s issues, the 10th Anniversary Edition not only explains what framing is and how it works but also reveals why, after a brief stint of winning the framing wars in the 2008 elections, the Democrats have gone back to losing them, and what can be done about it. In this powerful new volume, George Lakoff delves into the issues that will dominate the midterm elections in 2014, the coming presidential elections, and beyond.

NEW YORK TIMES BESTSELLER Celebrated futurist Ray Kurzweil, hailed by Bill Gates as “the best person I know at predicting the future of artificial intelligence,” presents an “elaborate, smart, and persuasive” (The Boston Globe) view of the future course of human development...

“It is possible to invent a single machine which can be used to compute any computable sequence,” twenty-four-year-old Alan Turing announced in 1936. In Turing’s Cathedral, George Dyson focuses on a small group of men and women, led by John von Neumann at the Institute for Advanced Study...

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

Finalist for the 2023 Pulitzer Prize in General Nonfiction and the 2023 PEN/E.O. Wilson Literary Science Writing Award Winner of the Acoustical Society of America's 2023 Science Communication Award “[A] glorious guide to the miracle of life’s sound.” —The New York Times Book Review A...

Fliegen fasziniert und begeistert die Menschen seit Generationen. Vielleicht gehörst auch du zu denen, die schon immer von einem Job über den Wolken geträumt haben? Aber vielleicht hattest du bislang nicht den Mut, diesen Traum wahrwerden zu lassen? Dann ist dieses Buch für dich: Luftfahrtexperte und Flugpersonalausbilder Hans-Georg Rabacher gibt tiefe Einblicke in die Arbeit als Flugbegleitung, teilt Insiderwissen mit dir und verrät allerlei nützliche Tricks, die dich perfekt auf deine Karriere in der Luft vorbereiten. Also, worauf wartest du noch?

Technologically there's never been a better time to search for a new earth beyond our solar system.

A defense technology expert and military leader reveals the future of robotic warfare, and illuminates the path to navigate the approaching storm of global change.

The National Book Award–winning epic chronicle of the creation of the Panama Canal, a first-rate drama of the bold and brilliant engineering feat that transformed global trade routes and shaped modern American history, as told by Pulitzer Prize–winning author and master historian David...

When Moral Politics was first published two decades ago, it redefined how Americans think and talk about politics through the lens of cognitive political psychology. Today, George Lakoff's classic text has become all the more relevant, as liberals and conservatives have come to hold even more vigorously opposed views of the world, with the underlying assumptions of their respective worldviews at the level of basic morality.

A respected physics professor and author breaks down the great debate over the Big Bang and the continuing quest to understand the fate of the universe. Today, the Big Bang is so entrenched in our understanding of the cosmos that to doubt it would seem crazy. But as Paul Halpern shows in Flashes...

An exquisite exploration of the power of flowers, placing them at the center of the story of how evolution created the world we know today We live on a floral planet, yet flowers don’t get the credit they deserve. We admire them for their aesthetics, not their power. In this exquisite...

A humorous and rousing set of literal and figurative sojourns as well as a mission statement about comprehending, protecting, and truly experiencing the outdoors, fueled by three journeys undertaken by actor, humorist, and New York Times bestselling author Nick Offerman Nick Offerman has always...

Between iPods, music-blasting restaurants, earsplitting sports stadiums, and endless air and road traffic, the place for quiet in our lives grows smaller by the day. In Pursuit of Silence gives contextto our increasingly desperatesense that noise pollution is, in a very real way, an environmental catastrophe.