Ergebnis für "Einstein" in Marketing & Vertrieb

Selbstvermarktung wird immer wichtiger. Bestsellerautor Rainer Zitelmann zeigt, mit welchen Methoden es Persönlichkeiten aus unterschiedlichsten Lebensbereichen - Wissenschaft, Sport, Kunst oder Wirtschaft - gelang, sich selbst zu einer Marke zu machen und weltweit Aufmerksamkeit zu erzielen. Karl Lagerfeld, Muhammad Ali, Oprah Winfrey, Andy Warhol, Steve Jobs, Madonna, Prinzessin Diana, Stephen Hawking, Arnold Schwarzenegger und Donald Trump . Genies der Selbstvermarktung waren und sind sie alle auf ihre eigene, unverwechselbare Art.

From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.

Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.

Everyone working in online retail knows that it’s vital to develop an elite email marketing plan. But that doesn’t just happen on its own. How do you create a killer email list from scratch? How do you build a foolproof email marketing strategy? What are the secret email growth hacks that could be doubling your revenue right now? Welcome to the Email Einstein Podcast by Flowium, the show where top-notch eCom geniuses, entrepreneurial brains, seasoned marketing masterminds and email prodigies from all walks of life share their biggest “a-ha” moments, tough lessons learned, and most ...