Ergebnis für "Disney" in Kreativität

A New Master Class in Imagineering We all have stories to tell in our lives and our work. Whether it’s presenting a vision to stakeholders, or introducing new concepts and tools to co-workers, or explaining products and services to potential customers, we all have situations where we have to tell our audience—whoever that might be—something they need to know. But where can we learn to tell these stories more effectively? Walt Disney World of course!

An exploration of the neuroscience of “salience,” showing readers how to use this brain network to create more meaningful experiences Humans are receiving input all the time, both from the world around us and our own bodies. While reading this sentence, you’re primarily focused on the...

When we think of Imagineering, we think of Disney theme parks. But Imagineering is a creative process that can be used for nearly any project, once you know how it works. Lou Prosperi distills years of research into a practical how-to guide for budding "Imagineers" everywhere.

Robert Iger se convirtió en CEO de la Walt Disney Company en 2005 durante un momento difícil para la empresa. La moral se había deteriorado, la competencia era intensa y la tecnología estaba cambiando más rápido que en cualquier otro momento de la historia. Su proyecto de futuro se basaba en tres ideas muy claras: renovar el compromiso con la importancia de la calidad, integrar la tecnología en lugar de luchar contra ella y pensar con ambición y con una visión global para convertir a Disney en una marca más fuerte en los mercados internacionales.